Clearwater, FL - February 27, 2009 – GSP Marketing Technologies, the leading provider of Point-of-purchase Marketing solutions for the convenience retail industry, today announced that Maverik stores, an operator of over 194 convenience stores throughout the Rocky Mountain region, has implemented GSP's POPRender™ software to ensure accurate store-level execution of Maveriks POP marketing program. For each promotional period, Maverik will use POPRender™ to generate a 100% store-specific illustration of each site that includes the exact POP shipped to the store, displayed in the exact locations defined by category managers.
"We believe POPRender™ will dramatically increase the effectiveness of our store-level marketing program and save our store associates time by providing them with an accurate illustration of exactly how we intend to implement our POP program in their store," said Scott Shakespeare, Director of Marketing. "POPRender™ will enable our marketing team to control the messages delivered to customers by controlling placement of POP."
GSP's POPRender™ simplifies execution of complex marketing plans by automatically generating store-specific illustrations of each site that include POP marketing materials for a given sales period. Through a drag-and-drop interface, POPRender™ enables users to create renderings of various store facings (storefronts, pump locations, vault doors, and food service areas) and position POP to be displayed in those areas. POPRender™ then marries store-specific facings with current promotional data to generate 100% store-specific and promotion-specific POP placement guides. POPRender™ even considers more permanent signage and "rollover" promotions which run for extended periods of time. The end result is a store-specific "POP Roadmap" that store personnel can easily understand when they install their promotional POP.
Maverik Stores, based in Utah, operates more than 194 convenience stores in the Rocky Mountain region.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836