Clearwater, FL - September 11, 2007 – GSP Marketing Technologies, a leading provider of in-store marketing solutions for retailers and CPG marketers, announced today the hiring of leading Industrial Designer, Lester Morrow, as Director of GSP’s newly created Retail Branding Services division. Mr. Morrow will provide GSP’s customers with over 30 years of experience in the design, development and manufacturing of customized hardware solutions for in-store marketing challenges. As director of GSP’s Retail Branding Services division, Mr. Morrow will focus on developing permanent display solutions to meet the in-store branding and merchandising challenges of GSP’s retail customers.
Mr. Morrow comes to GSP after having been a consultant in the POP industry for the past five years. Prior to this, Mr. Morrow was President of Gage In-Store Marketing in Minneapolis, MN. His service in the POP industry has also included positions as VP Senior Creative Director for two renowned POP agencies located in New York City.
Mr. Morrow’s experience includes designing POP programs for a diverse list of brands such as American Airlines, Anheuser Busch, Energizer, Ford Motor Company, Nabisco, M&M Mars, Proctor & Gamble, Philip Morris and Revlon. His POP work has been installed in convenience stores, department stores, major drug chains, grocery chains, big box home repair, automotive parts, travel agencies, and discounters such as Target and Wal-Mart.
Mr. Morrow has won over 100 Point-of-Purchase Advertising International’s Outstanding Merchandising (POPAI) Awards plus the prestigious Display of the Year Award. He has also been awarded 15 patents in the POP field. His Industrial Design education was at Parson’s School of Design in New York City.
Matt Neuhoff, GSP’s Vice President of Corporate Development stated “GSP is thrilled to have Lester Morrow heading up its Retail Branding Service business unit. His design skills, merchandising experience, and comprehensive understanding of the retail market place will be invaluable to our customers and should help GSP develop and grow its RBS service and product offering substantially.”
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836