Large Convenience Retailer Selects GSP to Provide POP Design, Production Services and Software Management Solutions

Clearwater, FL, June 1, 2012 – GSP, a leading provider of retail services, announced today that they have entered into an agreement with a large convenience retailer, in the north Midwestern area of the U.S., to provide POP design and production services as well as software management solutions for all their stores.

GSP’s POP services and solutions include POP engineering, print, fabrication and fulfillment services with guaranteed 100% accuracy rate, local account support, logistics and budget management and store-specific POP placement guides. GSP’s POP management program POPManager® turns each POP program into a site specific marketing campaign – ensuring that retailers only pay for the elements used in the stores.

“We are very happy to begin this partnership that will see an overall improvement in the in-store experience for the consumer, while lowering the retailer’s costs by focusing on executing site specific POP programs,” said Kevin Farley, GSP’s VP of Marketing and Technology.

GSP is focused on minimizing the overall environmental impact of the various POP elements, while continuing to improve the level of service to its retail customers.


GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Our design team provides foodservice graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts. We make retail better. For more information, visit

Contact: Marketing – GSP (Email:, Voice: 727-532-0647)