Jack in the Box Inc.'s Quick Stuff® locations implement POPRender™

Clearwater, FL - September 18, 2007 – GSP Marketing Technologies, the leading provider of Point-of-purchase Marketing solutions for the convenience retail industry, today announced that Quick Stuff, a chain of more than 50 convenience stores owned and operated by Jack in the Box Inc., has implemented GSP's POPRender™ software to ensure accurate store-level execution of Quick Stuff’s POP marketing program. For each promotional period, Quick Stuff will use POPRender™ to generate a 100% store-specific illustration of each site that includes the exact POP shipped to the store, displayed in the exact locations defined by category managers.


"We believe POPRenderTM will dramatically increase the effectiveness of Quick Stuff’s store-level marketing program and save their store associates time by providing them with an accurate illustration of exactly how to implement the POP program in their store,” said Kevin Farley, regional Manger for GSP Marketing Technologies. “POPRenderTM will enable Quick Stuff’s marketing team to control the messages delivered to their customers by controlling placement of POP."


GSP's POPRender™ simplifies execution of complex marketing plans by automatically generating store-specific illustrations of each site that include POP marketing materials for a given sales period. Through a drag-and-drop interface, POPRender™ enables users to create renderings of various store facings (storefronts, pump locations, vault doors, and food service areas) and position POP to be displayed in those areas. POPRender™ then marries store-specific facings with current promotional data to generate 100% store-specific and promotion-specific POP placement guides. POPRender™ even considers more permanent signage and "rollover" promotions which run for extended periods of time. The end result is a store-specific "POP Roadmap" that store personnel can easily understand when they install their promotional POP.


About Jack in the Box, Inc.
Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,100 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff®, with more than 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, an emerging leader in fast-casual dining, with more than 370 restaurants in 39 states.


About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.


Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Email: marketing@gspretail.com
Voice: 727-532-0647 ext. 5836