Carmi, Illinois — 27 July, 2009 –GSP Marketing Technologies (GSP), the leader in strategic marketing at the point of purchase, is pleased to announce that Huck’s has recently selected GSP to produce their monthly POP campaigns.
The agreement took place after GSP successfully equipped Hucks’ stores with a modular tobacco sign that helped to give the stores an easy way to promote the ever-changing cigarette pricing while maintaining a clean look. GSP and Huck’s agreed to have GSP assume control over the production of the monthly POP, and together are working on an effort to further improve the overall look of the stores.
“GSP offers exceptional printing in combination with a POP managing software system designed specifically for the C-Store industry,” says Tim Tilford, Vice President of Marketing of Martin and Bayley, Inc., DBA Huck’s Convenience. “The management tools that are incorporated into the system help to eliminate waste and allow us to focus on promoting what matters to our customers. We look forward to the possibilities GSP and Huck’s have together.
Bob Martin and his friend Frank Bayley formed a partnership in 1960 and began opening supermarkets in small Southern Illinois towns eventually branching out to Kentucky and Tennessee. Their first convenience store was opened in 1974 in Grayville, IL and named “HUCK’S”.
With innovative ideas, hard work and a vision of the future, Martin & Bayley, Inc., has grown to be one of the most financially sound companies in the country employing over 1200 people and over 100 stores.
Bob Martin passed away on March 30, 1998. On March 27, 2001 the Martins and the Bayleys sold the company to the employees making Huck’s a 100% employee owned company.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836