Clearwater, FL, September 19, 2013 – GSP, a leading provider of retail services, is proud to announce today that their design work for the Thorntons General Managers Conference 2012 and Tom Thumb Craft Beer POP Signage won a 2013 American Graphic Design Award.
The American Graphic Design Awards, in its fifth decade of competition and sponsored by Graphic Design USA magazine, honors outstanding work of all kinds and across all media, with over 8,000 entries.
The 2012 Thorntons General Managers Conference theme and campaign was designed and produced by GSP’s Design Services team to brand Thorntons yearly conference. The “Refreshing Convenience” idea was inspired by Thorntons prototype store direction, and the GM of the Year signage was inspired by GQ magazine covers with each GM finalist as the cover celebrity. To create impact in the conference center venue, GSP designed a variety of large signage.
The Tom Thumb Craft Beer POP Signage was also designed and produced by GSP to create a “go to destination” for Tom Thumb’s craft beer selection to increase customer traffic and craft beer sales. Large three-dimensional contour-cut beer glass and barrel graphics were designed to create impact and improve visibility from the front door. The design incorporated hand-crafted style elements to convey the craft beer look and feel.
“We are very pleased to win these graphic design awards from the premier Graphic Design USA magazine. The theme and large signage designed for the Thorntons General Manager conference created excitement and clearly communicated the message in the large spaces,” said Steven Cohen, GSP’s Vice President of Design Services. “The effective use of the large beer glasses and hand-crafted style elements in the Tom Thumb craft beer signage helped create an eye-catching craft beer destination. We are very proud of what we were able to accomplish with our retail partners.”
GSP delivers original merchandising solutions, product campaigns and category re-imaging projects that are tailored to your retail needs. Whether your focus is new POP design, an integrated campaign or an entire foodservice program, our design team will help you transform your retail vision into reality.
About GSP
GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Our design team provides foodservice graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts. We make retail better. For more information, visit gspretail.com.