GSP Wins Bid to Provide POP Services for Mid Atlantic Convenience Stores

Clearwater, FL, December 5, 2011 – GSP, a leading provider of retail services, announced today that Mid-Atlantic Convenience Stores (MACS) has entered into an agreement with GSP to provide POP management services for all their stores.

"MACS is positioned for growth and GSP, with their extensive knowledge of the retail industry and comprehensive POP capabilities, is the chosen retail solutions provider to assist us in that growth," said Derek Gaskins, MACS Senior VP of Marketing. "We evaluated several different suppliers and made our decision based on GSP's G7 Master Printer status, their commitment to the environment and their ability to provide a full spectrum of cost-effective POP management services and solutions."

GSP's POP services and solutions include POP engineering, print, fabrication and fulfillment services with 99.8% accuracy rate (based on 1 million pieces per month), local account support, logistics and budget management and store-specific POP placement guides. GSP’s POP team delivers store level results by providing the highest quality point of purchase program and software solutions that streamline store communications to ensure flawless in-store execution of the retail strategy.

"We will help MACS ensure maximum POP effectiveness – at each of their store locations," said Kevin Farley, GSP's VP of Marketing. "We will also leverage site profile information to print only what is required at each store and nothing more, resulting in a 20-30% savings by not overproducing printed elements that end up wasted at the store. We take great pride in the work we do with our retailer partners, and we’re happy to have MACS as a valued GSP customer."

Both MACS and GSP are focused on minimizing the overall environmental impact of the various POP elements, while continuing to improve the level of service to MACS’ customers. Both companies are excited about the direction for the future and look forward to forging the new relationship over time.

Based in Richmond, VA, Mid-Atlantic Convenience Stores (MACS) is a leading convenience store operator in Maryland and Virginia. With a network of approximately 300 company-owned and dealer locations, in addition to its wholesale fuel distribution network, MACS is the largest ExxonMobil fuel marketer in the U.S.

GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Our design team provides award-winning graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts. We make retail better. For more information, visit

Contact: Marketing - GSP
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