Portland, Oregon — September 10, 2009 —GSP Marketing Technologies (GSP), the leader in strategic marketing at the point of purchase, announces that Boyd Coffee Company has entered into an agreement with GSP to provide POP for Boyd Coffee Company’s signature coffee brands. The line delivers a wide variety of flavors and roasts that are of coffee house quality to their clients.
“We evaluated several different suppliers,” says Katy Boyd Dutt, director of marketing for Boyd Coffee Company, “and made our decision based on GSP’s commitment to the industry and environment as well as from the innovation standpoint. GSP stands out when it comes to their technology solutions like POPAssetManager™. These solutions will enhance the level of service we deliver to our retail customers.”
GSP will be providing a variety of solutions to Boyds: POP management, retail design and Retail Program Production and Software.
Both Boyd Coffee Company and GSP are focused on minimizing the overall environmental impact of the various POP elements, while continuing to improve the level of service to Boyds’ customers. Both companies are excited about the direction for the future and look forward to forging the new relationship over time.
About Boyd Coffee Company
Boyd Coffee Company has served its customers with vision and innovation for more than 100 years and four generations of family management. The company’s commitment to be the purveyor of choice inspires their high touch personal service, including a direct store distribution system covering 22 states, industry-leading equipment innovations, specialty and rare estate coffees, teas and extensive line of food products. Boyds set the standard by being one of the first certified organic roaster in North America. The company sources much of its coffee from Rainforest Alliance Certified™ farms to ensure that the coffee is grown to sustainable standards that protect the environment and the rights and welfare of workers, their families and communities.
Boyds innovative spirit led to key inventions including the airpot brewing system and now the Coffee Profiler®—the only brewing system certified by the Specialty Coffee Association of America to brew each cup to the highest standard in the industry—the Golden Cup Award standard. Boyds is headquartered on a 30-acre site east of Portland, Oregon. Portland retail stores are located in the Pearl District at 404 NW 11th Ave., in the Cultural District at 1229 SW 10th Avenue and in the Roastery at 19730 NE Sandy Blvd. To learn more or to buy products, visit www.boyds.com.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSPMarketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836