GSP Wins ADDY Award for Design Work Featured at Circle K

Clearwater, FL, March 3, 2014 – GSP, a leading provider of retail services, is proud to announce today that their design work for Circle K’s Heineken POP won a 2014 Local Silver Addy Award in the American Advertising Award Competition.

The 2014 American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local American Advertising Federation (AAF) Ad Club competitions. The mission of the American Advertising Awards (ADDY) competition is to recognize and reward the creative spirit of excellence in the art of advertising.


The Heineken POP signage was designed and produced by GSP to drive traffic to the Heineken beer display in Circle K stores. Large three-dimensional contour-cut beer bottle aisle invaders and 3D floor graphics were used to create impact and improve visibility.

“We are honored to win an ADDY for our work for Circle K,” said Steven Cohen, GSP’s Vice President of Design Services. “We wanted to create eye-catching graphics that would drive awareness of a premium offering.  It is wonderful to see the work recognized by the AAF.”


GSP provides retail branding and marketing services with a focus on site-specific execution to help transform your growth strategies into store-level success. We provide the lowest cost POP program available by ensuring your stores only get what they need and nothing more. And we help you create an amazing in-store consumer experience and provide the tools to help execute it - store by store. We make retail better. For more information, visit

Contact: Marketing – GSP (Email:, Voice: 727-532-0647)