The following press release refers to the GSPSurveyor™ application, which was rebranded as AccuStore™ on July 1, 2014.
Clearwater, FL, June 24, 2011 –GSP, a leading provider of retail services, announced today they will be showcasing the latest version of their proprietary survey management smartphone application GSPSurveyor™ Mobile at the NACDS show in Boston, June 26-28. The new version of GSPSurveyor™ Mobile is a major redesign of the application and will be available across multiple platforms - Apple iOS, Blackberry, Android and Windows Mobile.
"We're excited to showcase this redesigned version of GSPSurveyor™ Mobile," said Kevin Farley, GSP's Vice President of Marketing. "It is intuitive, easy to use and will significantly improve the retailer’s ability to monitor and maintain site specific data. Being able to upload store notes and photos before leaving the site will make the conversion to action plans much quicker – and will save the retailers considerable time and money."
GSPSurveyor™ Mobile provides two main modules: Profile and Capture. The profile module enables retailers to upload new photos and edit site profiles on their smartphones – ensuring that every site profile is always accurate. The capture module allows retailers to turn field observations and photos into credible intelligence and instant action plans. Once you've captured the profiling data on your smartphone, you can instantly submit it to the appropriate personnel.
"Once you have accurate data, it's amazing what you can start to do with that information," says Farley. "Reducing costs on marketing programs, improving site intelligence for capital expenditures and building training programs around real world case studies are just a few ways our users utilize GSPSurveyor."
GSPSurveyor™ Mobile enables managers to achieve store-level results by making better use of store-level intelligence. Data gathered from site surveys can be communicated in real-time to the head office to enable instant tracking and to facilitate discussions about field-level challenges. This data can then be organized by site or issue type and shared with the appropriate managers.
Human resources and operations managers can quickly log maintenance, training, safety and execution issues for follow-up. Facilities and maintenance managers will receive instant emails with photos showing sites and equipment in need of repair. And marketing managers can view instant results of marketing plan compliance and competitor activity. A well-organized process quickly turns site observations into useful data, saving time and labor for those who collect it. And by measuring the real ROI of your operation, you can focus on the highest opportunity stores, reducing overall marketing POP costs.
GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Our design team provides award-winning graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts. We make retail better. For more information, visit www.gspretail.com.
Contact: Marketing - GSP