GSP's POPManager™ maximizes retailer ROI for over 225 Million POP kits

Clearwater, FL, January 31, 2011 – GSP Marketing Technologies (GSP), the leader in strategic marketing at the point of purchase, today announces their proprietary software application POPManager™ has reached a new milestone in handling over 750,000 store-specific POP orders, providing retailers with over 225 million site specific POP kits.


GSP pioneered POP management, releasing the first version of POPManager™ in 1990. POPManager™ provides retailers with a full range of marketing capabilities to order, manage and distribute site-specific, complex POP programs across the retailer's entire site network.


"We strive to continuously improve our software," says Kevin Farley, GSP's Vice President of Marketing. "We implement new features to anticipate the needs of our clients in a rapidly changing retail environment. Our technology innovations are tailored to exceed the expectations of our number-one asset, our clients." Farley added, "We are proud that POPManager continues to be the industry-leading way for retailers to reduce POP program costs."


GSP provides a wide range of user-friendly software applications for retailers that allow them to more quickly capture and analyze information, enabling them to target opportunities, improve execution and create success at the store level.


"It's a great milestone for POPManager," says Dave Cagle, Director of New Product Development. "We are excited about the upcoming year. We plan on releasing a few new versions of several software products and we are closing in on another big milestone for POPRender™," he continued.


POPRender™ is the first software application to automatically generate store-specific, illustrated POP placement guides to give store managers an architecturally accurate digital image of his or her store.


To find out more about the suite of POPManager™ applications, please visit:


About GSP Marketing Technologies
GSP Marketing Technologies, Inc. (GSP) is the leader in strategic marketing at the point of purchase. For more information, visit


Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836