Clearwater, FL, April 23, 2013 – GSP, a leading provider of retail services, announced today that their Modular Menu System won a Bronze in the Permanent Signage category in POPAI’s Outstanding Merchandising Achievement (OMA) Awards contest at the GlobalShop conference held in Chicago, April 16-18, 2013.
POPAI’s OMA Awards is the premier award for recognizing the most innovative and effective in-store and at retail displays. The panel of judges is comprised of producers, brand marketers and retailers.
The Modular Menu System was designed and developed by GSP’s Design Services team for a large, national grocery retailer to create an eye-catching destination for fresh and inviting meals in the bakery, deli and bistro categories. The Modular Menu System incorporates an innovative “frameless” curved design that provides snap in graphics for store personnel to easily change out menu offerings and pricing specials. It is modular for different configurations and the graphic inserts were designed to be clearly legible and to communicate the menu effectively.
“We are very pleased to win this prestigious award from POPAI. Using a successful combination of hardware, lighting and changeable graphics, GSP developed a cohesive menu design that complements the store brand and décor, effectively communicates to the consumer, and truly enhances the overall look and experience in the stores,” said Steven Cohen, GSP’s Vice President of Design Services. “And the effective use of lighting to backlight the category at the top of the sign is visually appealing and captures the customer’s attention.”
GSP delivers original merchandising solutions, product campaigns and category re-imaging projects that are tailored to your retail needs. Whether your focus is new POP design, a multi-channel branding campaign or an entire foodservice program, our design team will help you transform your retail vision into reality.
GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Our design team provides foodservice graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts. We make retail better. For more information, visit gspretail.com
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