GSP's Kevin Farley to Speak About Social Media for Stores at NACS

Clearwater, FL, October 10, 2013 – GSP, a leading provider of retail services, announced today that GSP's Vice President of Marketing and Technology, Kevin Farley, will share his insights on store-level intelligence as part of  NACS Show Educational Session entitled “Social Media for Store Management” in Atlanta on Monday, October 14th.

The educational session is scheduled for 8:00 – 8:50 am in Hall A305 at the Georgia World Congress Center. Other guest speakers participating in the session include Neil Crist, CEO of VenueLabs and Terry Brown, Circle K Arizona's Advertising and Brand Manager. The Moderator will be Larry Jackson, Managing Director of Good To Go Markets.

The session will explore how social media combined with store-level intelligence can help retailers increase store-level performance by better understanding the consumers' store experience. By leveraging these details and sharing the data across all departments, companies can improve the decision-making process, roll-out new programs faster and improve efficiency. Attendees will learn how to leverage site visits to improve information across the entire organization, and how to condense social media “noise” into active action plans.

“I look forward to participating in the workshop and discussing the benefits of site profile management,” says Kevin Farley, GSP's Vice President of Marketing and Technology. “And how site intelligence tools like the GSPSurveyor™ mobile app can capture accurate data and track store activity to ensure in-store initiatives are executed correctly and on time—to maximize Marketing efforts and improve store-level results.”

GSP will also be exhibiting and hosting a “Recharge” area in Booth 3525 at the NACS Show for exhibitors
to charge their phones and recharge with a refreshing beverage.

ABOUT GSPSurveyor™
GSPSurveyor™ is an enhanced store profile system that allows retailers to build and maintain store level details on various attributes as well as perform various surveys directly to the field level. The system features a built-in survey tool and a full screen web interface that is an intuitive, easy-to-use platform to monitor and maintain site specific data. GSPSurveyor™ Mobile enables managers to turn their strategic plans into store-level results by making better use of store-level intelligence. Store visit notes can be Captured via the GSPSurveyor™ mobile app to provide field insights in real-time. Utilization of GSPSurveyor™ greatly improves the retailer' ability to monitor and maintain site specific data and ensures that every site profile is always accurate. To find out more about GSPSurveyor™ visit

GSP provides retail branding and marketing services with a focus on site-specific execution to help transform your growth strategies into store-level success. We provide the lowest cost POP program available by ensuring your stores only get what they need and nothing more. And we help you create an amazing in-store consumer experience and provide the tools to help execute it - store by store. We make retail better. For more information, visit


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