Clearwater, FL, June 23, 2011 – GSP, a leading provider of store profiling, site surveys, design and results-driven point of purchase solutions, announced today they have reached a new milestone with over 15,000 retail sites managed. The sites have been managed by a combination of GSP's proprietary survey management software GSPSurveyor™, its smartphone application GSPSurveyor™ Mobile and GSP's onsite survey teams, who have traveled in excess of 130,000 miles to thousands of store locations.
"More and more retailers are turning to GSP for site surveys and management of site specific data," said Kevin Farley, GSP's Vice President of Marketing. "GSPSurveyor's ongoing site profile management capability dramatically improves overall store level execution - resulting in improved compliance, increased revenue and a reduction in overall POP costs. And by providing timely, accurate profiles of every inch of every site, our retail survey specialists help turn site level data into strategic, actionable plans."
GSP's survey teams provide retailers with a comprehensive retail profile including architectural details, store layouts, equipment specifications and warranty information. "We have a very detailed and structured approach to surveying retail locations," Farley continued. "Our procedure ensures that the entire organization is involved – providing maximum value to the retailer."
GSPSurveyor™ allows for cross-departmental access of all non-financial asset data by site (photographs, merchandise displays, store layouts and signage details). This improves marketing program execution and budget analysis and planning while also improving overall understanding of the differences between each of your locations. And compliance reports can be generated and automatically sent to the managers who need to see them.
Utilization of GSPSurveyor™ in conjunction with GSPSurveyor™ Mobile greatly improves the retailer's ability to monitor and maintain site specific data, and ensures that every site profile is always accurate. Using smartphones, GSPSurveyor™ Mobile allows users to upload new photos, edit site profiles and enables managers to turn their strategic plans into store-level results by making better use of store-level intelligence. Data gathered from store-level surveys can be communicated in real-time to the head office to enable instant tracking and to facilitate discussions about field-level challenges.
GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Our design team provides award-winning graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts. We make retail better. For more information, visit www.gspretail.com.
Contact: Marketing - GSP