Clearwater, FL – September 29, 2006 – In another bold move to upgrade it’s western operations, GSP signed a deal with DuPont agreeing to purchase 3 Cromaprint 22UV hybrid digital printing systems for installation in their Utah facility. The installation of this equipment, which is expected to take place over the next 60 days, will be the first digital production equipment installed in the Utah facility and when complete will more then triple GSP’s cumulative daily digital production capacity. It is GSP’s intent to use this additional capacity to move some of the significant volume of short run screenprint jobs they produce each month to the more appropriate digital print medium. It is estimated that this will free up at least 150 hours of screenprint production capacity in both their Florida and Utah plants giving GSP the ability to continue their aggressive growth plan
DuPont, one of the world’s oldest and most respected color communications companies has been developing and perfecting the Cromaprint 22 UV over the last 3 years. Since offering the printer for sale 6 months ago DuPont has captured over 10% of the hybrid UV printing system market and they have committed to 5 years of continued research and development on this platform. With 27 service technicians in North America alone GSP felt like DuPont's commitment to the technology, the strength of the company, and their world dominance in color management and proofing systems would provide the highest value and quality for our customers.
When asked about the purchase Matt Neuhoff, GSP’s Vice President of Operations said, "We are excited about this new partnership with DuPont. We spent a significant amount of time and money reviewing all the equipment available on the market today and in the end we felt like the DuPont solution would achieve our primary objectives of creating a dramatic increase in reliable digital capacity, ensure that we are able meet all our customers printing needs with the systems acquired, and to purchase the equipment that offered the best possible quality and value for our customer base."
The Cromaprint 22 UV is capable of printing in both a roll fed and flatbed mode on media up to 2 inches thick using some of the most state of the art UV curing technology available on the market today. Being one of the largest ink manufactures in the world DuPont is able to formulate their own inks for this system. This allows the 22 UV to print successfully on the broad spectrum of media's that GSP requires for use by its customers. By having three of these machines GSP will have the system redundancy needed to guarantee maximum up time and the ability to meet all their customer's needs with regards to throughput, image quality and color fidelity.
GSP specializes in helping retail marketing professional increase store sales through the use of advanced technology solutions, including site data management tools, POP planning software, and services designed to tailor marketing strategies to the specific needs of individual retail locations. GSP leads the industry in services and solutions that improve the retail execution of marketing campaigns. GSP’s suite of retail marketing software includes GSPSurveyor™, an electronic surveying and database management tool that enables chains to conduct surveys electronically and leverage the resulting information, and POPRender™, the first application to generate 100% store specific POP placement guides for retail locations, featuring images of the actual POP to be placed.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836