Industry veterans lead customer service retail marketing teams

Clearwater, Fla., Jun. 1, 2023 – GSP announces that Natalie Sabin and Greg Dorion have been promoted to the roles of Vice President, National Accounts. Both are longtime executives in the retail marketing field.

Natalie Sabin started her career at Great Big Pictures, in large format print production, before it became a GSP company. After nine years in different roles with increasing responsibilities, she was promoted to Director of Production. In 2013, Natalie parlayed her production experience into business development and sales, most recently as Director of National Accounts at GSP. Now, she oversees a customer service team that drives value through in-store marketing programs for leading fashion, athleisure, foodservice and convenience retailers. Natalie has also become a leading voice in efforts to make in-store graphics programs more sustainable, pioneering an innovative program through which a retailer’s graphics are converted to fuel pellets.

Greg Dorion has worked at GSP for almost 30 years. He started his career in production and played a key role in the company’s adoption of numerous new technologies to deliver POP programs more efficiently. As GSP grew, Greg moved into customer service roles, working as customer service manager and then regional manager. Most recently, he’s served as Director of National Accounts. Greg oversees a customer service team that focuses on marketing programs that drive value for convenience retailers.

“Natalie and Greg bring deep knowledge across all retail marketing disciplines,” said Dave Johnson, Chief Customer Officer. “Their capacity to provide sage advice on converting shoppers into spenders is beyond reproach.”