GSP Names Dave Johnson Chief Revenue Officer

Retail veteran brings broad expertise to marketing services company

Clearwater, Fla., Mar. 21, 2023 – GSP announces that Dave Johnson has been appointed to the newly created role of Chief Revenue Officer. A retail industry veteran, Johnson brings a wealth of marketing and merchandising experience from a broad range of sectors including convenience, specialty, and other traditional retailers.

Recently, he was a President of North America at beeline, the largest scan-based trading solution for fashion accessories. As a strategic partner to retailers including Old Navy and CVS, Johnson helped drive growth through the development of new merchandising strategies and improved store-level execution. Before beeline, Johnson led Global Business Development for WIS / CROSSMARK where he partnered with retailers to improve merchandising effectiveness and reduce operating costs. Johnson started his career at PepsiCo where he remained for 20 years. He led the Frito-Lay convenience store channel in sales and operational roles.

“As our business has grown to support Global multi-business-unit brands through our Retail Environments, Retail Marketing and Retail Execution teams, our sales and project management organization has grown as well,” said Geoff Neuhoff, CEO. “Dave’s expertise across the retail landscape will support these teams’ efforts to drive store-level innovation and execution across a broad range of retailers.”

About GSP

GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit