GSP Marketing Technologies' newest release of GSPInStore™ offers improved functionality

Clearwater, FL- November 19, 2008 —GSP Marketing Technologies, the leading provider of Point-of-Purchase Marketing solutions for the convenience retail industry, released GSPInStore™ Version 2.2 today.

GSPInStore™ is an advanced web-based document and information management tool that generates store-specific planners designed to help retailers improve store-level execution of their marketing strategy. GSPInStore enables retailers to upload marketing materials and earmark information for specific stores, generating 100% store-specific planners. The resulting store-specific planners can be printed and mailed, sent electronically via email to stores, or published to the web. The result is that stores receive the information they need and nothing else.

The Version 2.2 release of GSPInStore™ includes:

  1. Enhanced Tracking Report. The enhanced report allows retailers to gain insight into which store is viewing the Sales Planner, when and even how often. This allows Marketing and Operations to work together to improve overall communication and improve store level execution.
  2. Improved Performance. Version 2.2 includes performance improvements that include:

    • Multi-threaded publishing – Generates sales planners more efficiently and at a fraction of the time

    • PDF file optimization – Dramatically reduces file size and overall download times for the store specific Sales Planners.


About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.


Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836