Clearwater, FL - November 2, 2008 – GSP Marketing Technologies, the leader in strategic marketing at the point of purchase, expanded its capacity for production of high quality Food Service graphics and quick turn POP with the installation of two new digital printers (Cromaprint 22UV hybrid digital printing systems ) in their Clearwater facility. The devices will enable GSP to further shorten lead times and reduce costs for customers that are promoting food service heavily in their stores. The DuPont ™ Cromaprint 22 UV is designed for a variety of applications including wide format graphics, point of purchase, displays, signs, banners and short run prototype packaging. The DuPont™ Cromaprint 22 UV is designed to make it easy to switch between roll-to-roll substrates and rigid board media. Featuring the next generation wide gamut UV curable inks from DuPont ™, the widest variety of substrates can be directly printed without the need for expensive pre-coating. Another benefit of the DuPont ™ Cromaprint 22 UV is that it prints white ink (an excellent feature for black materials).
“This is the next installment of our plan to increase production with better equipment,” says Matt Neuhoff, Vice President of Operations for GSP Marketing Technologies.” Our aim is to be able to reproduce high quality product shots and food service graphics while maintaining an overall lower cost of printing.”
The Cromaprint 22 UV is capable of printing in both a roll fed and flatbed mode on media up to 2 inches thick using some of the most state of the art UV curing technology available on the market today. Being one of the largest ink manufactures in the world DuPont is able to formulate their own inks for this system. This allows the 22 UV to print successfully on the broad spectrum of media's that GSP requires for use by its customers. By having two of these machines GSP will have the system redundancy needed to guarantee maximum up time and the ability to meet all their customer's needs with regards to throughput, image quality and color fidelity.
GSP specializes in helping retail marketing professional increase store sales through the use of advanced technology solutions, including site data management tools, POP planning software, and services designed to tailor marketing strategies to the specific needs of individual retail locations. GSP leads the industry in services and solutions that improve the retail execution of marketing campaigns. GSP’s suite of retail marketing software includes GSPSurveyor™, an electronic surveying and database management tool that enables chains to conduct surveys electronically and leverage the resulting information, and POPRender™, the first application to generate 100% store specific POP placement guides for retail locations, featuring images of the actual POP to be placed.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836