Clearwater, FL – July 20, 2006 – GSP Marketing Technologies, the leading provider of Point-of-purchase Marketing solutions for the convenience retail industry, announced the acquisition and installation of a HP Scitex XL1500 digital printing system in its Clearwater , Florida facility. The purchase of the XL1500 printer comes a year after GSP acquired a Vutek 200/600 Six Color Flatbed U.V. Digital Printer, complementing GSP's extensive digital printing production capabilities. The XL1500 will be used to further boost production and enhance throughput in the critical short run market.
The XL1500 offers GSP a complete digital printing system that features enhanced color management, a higher quality-to-speed ratio for digital production, and the ability to print on almost any coated roll fed media. Due to its size and speed, the XL1500 is able to process print jobs at a high rate, and is expected to boost GSP’s production capacity immediately.
"The installation of the XL Jet will allow us to print on a much wider variety of materials," said Matt Neuhoff, Vice President of Operations for GSP Marketing Technologies. "The use of solvent based inks also means that we are far less dependant on the use of over laminates which will dramatically reduce production costs and improve digital production capacity."
GSP specializes in helping retail marketing professional increase store sales through the use of advanced technology solutions, including site data management tools, POP planning Retail software, and services designed to tailor marketing strategies to the specific needs of individual retail locations. GSP leads the industry in services and solutions that improve the retail execution of marketing campaigns. GSP’s suite of retail marketing software includes GSPSurveyor™, an electronic surveying and database management tool that enables chains to conduct surveys electronically and leverage the resulting information, and POPRender™, the first application to generate 100% store specific POP placement guides for retail locations, featuring images of the actual POP to be placed.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836