GSP introduces the new POPInteract™

CLEARWATER, FL — August 28, 2009 GSP Marketing Technologies (GSP), the leader in strategic marketing at the point of purchase, is pleased to announce the launch of a the latest version of GSP’s web-based system for managing POP projects from design to shipment, POPInteract™. GSP Marketing Technologies’ POPInteract™ provides marketers with a state of the art interface for accessing real-time information on POP artwork, orders and shipments as well as store profile data.


Some of the features included in this latest release of POPInteract™ include:


Faster, easier access to artwork
Users can now easily find any artwork which has been created through our new search controls by specific words in the name, order number, sign type, width, height and product category.


State-of-the-art interface for searching, sorting and filtering POP data
There are now three ways to view information: List, Thumbnail and Filmstrip, simplifying the process of artwork review.


Improved search capabilities through “recently viewed” items
A “Recently Viewed Items” control is now available on the right hand side. As a section is expanded, the last items viewed will available via a thumbnail.


Shortcuts for accessing data such as a user dashboard and “hover” windows
POPInteract™ now provides users with an improved user experience. Dashboards highlight items most recently changed ensuring time sensitive items are push to the top of the to-do list. POPInteract™ also utilizes a hovering feature – move the mouse pointer over an item and additional details are revealed – no additional clicking or page loading required.


Even Easier access to shipment tracking
POPInteract™ now displays shipping history for each site as well as provides real-time access to order shipment tracking direct from the shipper’s website.


Advanced Reporting module
All reporting has been moved to GSP’s latest reporting platform, GSPReporting™. The reporting system is more flexible and now allows users to make even more modifications to search criteria than ever before.

“One of the huge advantages of POPInteract™ is that lays the foundation for the future,” says GSP’s Vice President of Marketing, Kevin Farley. “By using POPInteract™, users can look forward to a more efficient way of getting the job done. Finding critical data has never been easier.”


About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.


Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836