Clearwater , FL , April 06, 2006 – GSP Marketing Technologies, the leading provider of Point-of-purchase Marketing solutions for the convenience retail industry, today announced that Smoker Friendly International LLC will use GSP's services in order to help extend the success of its Private Label brand of products into new retail stores.
GSP's professional Retail Branding Services will help update the visual image of Smoker Friendly's Private Label brand, and GSP will use its POPAssetmanager technology to track and properly distribute all of the POP resources that will be used in the branding effort. GSP's advanced distribution system will allow for zip code protection of Private Label distribution, ensuring sole-distributorship of products within specified zip codes, with no retail overlap.
"Smoker Friendly is excited to be teamed up with GSP and the quality products they offer." said Mickey Falconburg, V.P. Sales and Marketing for Colorado based Smoker Friendly International. "The web-based POPAssetmanager will make it easy for Smoker Friendly Retailers to acquire the signage for their stores."
"Our retail branding expertise will help Smoker Friendly reach a new level of product recognition for their Smoker Friendly brand," said Brian Dirks, Regional Account Manager for GSP Marketing Technologies. "Using our POPAssetManager software will help Smoker Friendly precisely manage the inventory and distribution of crucial POP assets in their new campaign. We are sure that with GSP’s help, the Smoker Friendly brand will really take off"
GSP specializes in helping C-store marketing professionals to increase store sales by tailoring POP programs to the specific needs of each retail location. In addition to tools such as POPRender™, GSP also offers solutions such as POPManager, a web-based point-of-purchase management tool that translates promotional data into store-specific marketing plans, and GSPSurveyor, a web-base application that helps retailers conduct low cost electronic surveys of all store assets. GSP's innovations in POP Management enable C-store marketers to run highly-sophisticated POP programs that remain under budget and free of store-level execution issues.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836