Clearwater, FL, May 13, 2014 – GSP, a leading provider of retail services, today announced a new release of their proprietary POP tracking platform, POPInteract™. The release includes a newly redesigned user interface and several new features, designed to improve usability by Marketing department field employees of leading retailers.
The updated user interface features a streamlined menu navigation that provides retailers with easier access to design work and enables faster access to POP order data. Enhanced filtering capabilities have been added to all screens, providing a consistent way to find information. Order reports and store modules have also been refined, making export of data to Excel even easier than before.
“We redesigned POPInteract’s interface to make searching and reporting more intuitive,” said Kevin Farley, GSP’s COO. “We have also integrated the interface of POPInteract™ with the interface of our site intelligence system, GSPSurveyor™, so retailers who use both systems now have a seamless, integrated user experience. These enhancements will make POPInteract™ an even more effective tool for retailers to lower their POP costs and streamline the management of their in-store marketing campaigns.”
POPInteract™ provides retailers with a Web-based platform for easily accessing real-time information on POP artwork, orders, inventory and shipments as well as site profile data. POPInteract™ utilizes an easy-to-use interface for searching, sorting and filtering POP data and a dashboard tool that highlights items most recently changed. POPInteract™ also enables retailers to quickly generate order-level GTR and data mashup reports to determine how many signs and items exist, and in which stores.
GSP provides retail branding and marketing services with a focus on site-specific execution to help transform your growth strategies into store-level success. We provide the lowest cost POP program available by ensuring your stores only get what they need and nothing more. And we help you create an amazing in-store consumer experience and provide the tools to help execute it - store by store. We make retail better. For more information, visit gspretail.com
Contact: Marketing – GSP (Email: email@example.com, Voice: 727-532-0647)