GSP Brings Marketing and Store-Level Execution Strategies to NACS

Clearwater, FL, October 10, 2013 – GSP, a leading provider of retail services, announced today they will be exhibiting at the 2013 NACS Show in Atlanta, October 13-15 and will be showcasing their retail branding, marketing and store-level execution products and services.

GSP will show the latest in POP innovations—easy-to-implement signage that can be utilized inside the store for effective in-store marketing and eye-catching contour-cut outside signage to create impact and drive traffic into the stores. GSP will also highlight their Food Photography services and how professionally styled images can help convenience retailers compete with QSRs and effectively drive foodservice sales.

In addition, GSP will unveil strategies and site intelligence tools that improve execution, save money and provide the site-level visibility needed to make impactful decisions.

  • Site-specific sign kits - reduce POP expenses by 30% by delivering stores exactly the signs they need and nothing more
  • 100% store-specific sales planners – simplify execution and enable faster rollouts
  • Easy store surveys - online, mobile or professional survey solutions for collecting accurate store data for seamless execution of new campaigns
  • Better store-level intelligence – manage store visit tasks and check-ins with the GSPSurveyor™

platform and mobile app

“We look forward to showcasing the latest in POP innovations and food photography that will enhance retailers’ in-store branding and marketing initiatives,” said Kevin Farley, GSP’s Vice President of Marketing and Technology. “We will also demo our GSPSurveyor software and mobile app, which not only ensures site data is shared and accurate, it tracks what’s happening in stores and ensures Marketing plans are being executed—so store managers can focus on the customers. And, we will share with retailers how we leverage store profiles to ship 100% site-specific sign kits, which significantly reduces POP costs and simplifies execution.”

Kevin will share his insights on store-level intelligence as part of the NACS Show Educational Session entitled “Social Media for Store Management” on Monday, October 14 at 8:00 am.

GSP will also be hosting a “Recharge” area in Booth 3525 at the NACS Show for exhibitors to charge their phones and recharge with a refreshing beverage.

About GSP
GSP provides retail branding and marketing services with a focus on site-specific execution to help transform your growth strategies into store-level success. We provide the lowest cost POP program available by ensuring your stores only get what they need and nothing more. And we help you create an amazing in-store consumer experience and provide the tools to help execute it - store by store. We make retail better. For more information, visit

Voice: 727-532-0647 ext. 5883

Contact: Marketing – GSP (Email:, Voice: 727-532-0647)