Clearwater, FL, October 22, 2004 – GSP Marketing Technologies, the leading provider of Point-of-purchase Marketing solutions for the convenience retail industry, today announced that Southwest Convenience stores, an operator of over 170 convenience stores in Texas and New Mexico, has chosen GSP to design, produce and manage its Point-of-purchase marketing campaigns. Southwest Convenience will employ GSP's POPManager™ software system to enable its category managers to target their promotional campaigns to the varying marketing needs of their 170 stores. GSP will use a blend of digital printing and screenprint capabilities to control Southwest's POP production costs and reduce turnaround times.
"GSP's experience in managing complex POP marketing data will enable Southwest to dramatically improve sales plan execution," said Mike Scarpelli, Director of Merchandising at Southwest Convenience Stores. "Southwest wants to use POP more creatively, while reducing lead times on promotions. GSP offers the experience and capabilities to help us do both."
GSP specializes in helping C-store marketing professionals increase store sales by tailoring POP programs to the specific needs of each retail location. With tools such as POPManager, a web-based point-of-purchase management tool, and POPRender, the first application to generate 100% store-specific POP placement guides, GSP enables C-store marketers' to run highly-sophisticated POP programs that remain under budget and free of store-level execution issues.
"GSP's reputation as the most respected POP solutions provider is regularly underscored by customers who seek our services when taking on new and greater responsibilities" said Paul Neuhoff , CEO of GSP Marketing Technologies . "Such is the case with Mike Scarpelli and John West with whom we worked at previous chains. We are excited to welcome them back into our fold and look forward to assisting them with their missions of greater sales and profitability."
About Southwest Convenience Stores
Southwest Convenience Stores is a member of the ALON USA family of companies. Southwest Convenience Stores operates over 170 convenience stores in West Texas and New Mexico under the 7-Eleven and FINA brands. SCS is the largest 7-Eleven licensee in North America.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836