Clearwater, FL - June 27, 2005 – GSP Marketing Technologies, the leading provider of Point-of-purchase Marketing solutions for the convenience retail industry, today announced an agreement with the Royal Buying Group, a national organization dedicated to maximizing sales and profitability of convenience store and petroleum locations, to provide affordable, customizable signs to Royal members through GSP's CStoreSigns.com site.
CStoreSigns.com by GSP Marketing Technologies provides independent c-store owners with professionally designed POP at reasonable prices. CStoreSigns.com allows independent c-store owners to customize POP in real time and to preview and print their promotions from a catalog of eye catching, professional designs, created by GSP's staff of experienced artists.
"We are very pleased to offer Royal Buying Group, Inc. special access to our CStoreSign.com service," said Steve Judy, GSP Vice President of Sales: Mid-Atlantic. "Our recent enhancements to the site will give Royal Buying Group members the opportunity to produce great looking signs, and to review their sign choices before committing to a specific design."
GSP specializes in helping C-store marketing professionals increase store sales by tailoring POP programs to the specific needs of each retail location. With tools such as POPManager, a web-based point-of-purchase management tool, and POPRender, the first application to generate 100% store-specific POP placement guides, GSP enables C-store marketers' to run highly-sophisticated POP programs that remain under budget and free of store-level execution issues.
CStoreSign.com's new dynamic preview feature allows customers to enter promotional text and see changes on the fly, making it easier for c-store owners to review their sign choices before purchase.
"We are excited to be able to bring RBG members a signage program that will enable them to present a high quality, consistent signage image to their customers," said Sharon Porter, RBG's Director of Business Development. "This product will supplement our continued focus on the top selling convenience store categories, and provide our suppliers the ability to increase the focus on their top selling brands and promotional efforts." For more information, retailers may contact their RBG account representative at (888) 728-3724 ext. 7 or at rbg@royalbuying.com. Vendors wishing to partner in this new program should contact Sharon Porter at (630) 986-5416 ext. 26 or at s.porter@royalbuying.com.
About CStoreSigns.com
CStoreSigns.com by GSP Marketing Technologies provides independent c-store owners with professionally designed POP at reasonable prices. CStoreSigns.com allows independent c-store owners to customize POP in real time and to preview and print their promotions from a catalog of eye catching, professional designs, created by GSP's staff of experienced artists.
About Royal Buying Group
Royal Buying Group is a membership organization of convenience store and gas retailers, Royal Buying Group provides vendor selection, price negotiation, and performance tracking services to participating store owners throughout the US. The association's network of vendors includes product manufacturers and distributors like Blue Bunny, Campbell Soup, Coca-Cola, Procter & Gamble, and SBC Communications.
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About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Contact:
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Email: marketing@gspretail.com
Voice: 727-532-0647 ext. 5836