GSP adds creative force to design team

Clearwater , FL , May 20, 2010 – GSP Marketing Technologies (GSP), the leader in strategic marketing at the point of purchase, today announces that Mr. Steven Cohen has been selected for the newly created position of Director of Creative Services. Mr. Cohen comes to GSP with a vast amount of experience in brand and creative development, most recently as the former Vice President, Creative Director for Macy’s.


Mr. Cohen started his design career completing his degree from Parsons School of Design and quickly built an impressive list of accomplishments. Joining the Home Shopping Network as Vice President Creative Director, he was responsible for brand development, print and marketing network programming.


Upon joining Macy’s, Mr. Cohen oversaw a creative department of 50 handling print, broadcast and internet, developing many nationwide promotions. He mentored photographers and designers as well as copy writers to create Macy’s promotional and regular price fashion campaigns.


“We are excited about Steven joining GSP, it reflects the direction that many of our clients are headed as each retailer competes with a wider array of competition,” says Geoff Neuhoff, CEO of GSP. “Steven will help bring a new standard of excellence to GSP in the area of creative services that we can provide to our clients — helping them stay competitive in food service and other areas of their business.”


Mr. Cohen will report to the CEO and will assume responsibility for all creative services within GSP Marketing Technologies. He will oversee the GSP creative services team and work with retailers to develop and represent their brands as well as focus on store re-designs and area re-imaging.


About GSP Marketing Technologies
GSP Marketing Technologies, Inc. (GSP) is the leader in strategic marketing at the point of purchase. For more information, visit


Krista Brechner Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836