GSP Achieves G7® Master Printer Status 5 Years in a Row

Clearwater, FL, September 30, 2014 – GSP, a leading provider of retail services, is proud to announce today they have achieved the G7® Master Printer Qualification from IDEAlliance for both the GSP Operations Florida and GSP Operations Utah facilities, for the 5th consecutive year.

GSP has achieved the G7® Master Printer Qualification for screen
and wide-format digital printing, a certification achieved by less than 6% of G7® Master printers worldwide. G7® is a method for calibrating imaging devices to ensure consistency across multiple production runs for the highest quality printing regardless of print method or production facility. 

G7® Master status is granted to facilities qualified to use the G7 Proof-to-Print Process and uses the most modern technology, techniques and press controls to produce a close visual match from proof to print.
G7®, named for its gray scale calibration technique and the 7 ISO ink colors it requires, specifies the components of an image that define a similar “visual appearance” to the human eye. To do this, the G7® Method defines a colormetric definition for gray balance, and specifies gray balance in the midtones, image weight and image contrast from the highlights to the shadows which are the factors that determine likeness
of the visual appearance of an image.

The G7 Master Printer Certification involves a qualification process over several months, which involves “fingerprinting” or profiling of all screen and digital presses to G7® standards. Upon completion, digital
and screen printed samples are produced and submitted to the Rochester Institute of Technology where
they are analyzed for compliance. Once certified, G7 Masters must be re-certified annually to guarantee
they preserve proper calibration and processes.

"We are pleased to achieve the G7 status for our 5th consecutive year,” said Elaine Scrima, GSP’s Vice President of Operations. “G7 ensures the most accurate color consistency is achieved on a daily basis regardless of press or facility, and provides our retail customers with the peace of mind that their printed
POP elements will have a close visual appearance in every store. Ensuring a reliable color representation
is a crucial element in maintaining brand standards through imaging.”


GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions,
store understanding and store support. Our design team provides foodservice graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise
in design, production, fulfillment and data management to maximize return on in-store marketing efforts.
We make retail better. For more information, visit

Contact: Marketing – GSP (Email:, Voice: 727-532-0647)