GSP Achieves G7® Master Printer Qualification Status for 3rd Consecutive Year

Clearwater, FL, November 30, 2012 – GSP, a leading provider of retail services, today announced they have achieved the G7® Master Printer Qualification from IDEAlliance for both the GSP Operations Florida and GSP Operations Utah facilities, for the 3rd consecutive year.

GSP has achieved the G7® Master Printer Qualification for screen and wide-format digital printing, a certification achieved by less than 6% of G7® Master printers worldwide. G7® is a method for calibrating imaging devices to ensure consistency across multiple production runs for the highest quality printing regardless of print method or production facility. 

G7® specifies the components of an image that define a similar “visual appearance” to the human eye. To do this, the G7® Method defines a colormetric definition for gray balance, and specifies gray balance in the midtones, image weight and image contrast from the highlights to the shadows which are the factors that determine likeness of the visual appearance of an image.

The G7 Master Printer Certification involves a qualification process over several months, which involves “fingerprinting” or profiling of all screen and digital presses to G7® standards. Upon completion, digital and screen printed samples are produced and submitted to the Rochester Institute of Technology where they are analyzed for compliance. G7® Master printers must re-qualify annually in order to maintain G7® certification. 

"We are pleased to achieve the G7 qualification again this year, which enables us to provide our retail customers with superior print quality and overall peace of mind that their POP signage will print consistently and color accurate every production run,” said Elaine Scrima, GSP’s Director of Operations. “And, it ensures that their customers see a consistent representation of their offerings throughout their stores.”


GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Our design team provides foodservice graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts. We make retail better. For more information, visit

Contact: Marketing – GSP (Email:, Voice: 727-532-0647)