Clearwater , FL , March 3, 2006 – CSP Magazine honored the marketing programs of two of GSP’s major customers at its annual Convenience Retailing Conference. Open Pantry Food Marts of Wisconsin received the award for Best New Store Concept, and Flash Foods Inc. was honored with an award for Best Loyalty Program. Both programs were supported by POP graphics designed and produced by GSP Marketing Technologies.
Open Pantry’s new store concept, located in New Berlin, Wis., prominently featured their branded coffee concept, Willow Creek, with graphics designed and produced by GSP. CSP cited the coffee program as key element in the success of Open Pantry’s store design.
Flash Foods’ loyalty program, Rewards in a Flash, was also supported by POP graphics designed and produced by GSP. The innovative loyalty program has amassed 280,000 members and increased Flash’s gains by approximately $4.4 million.
"Projects like the Flash Loyalty Program point of purchase displays really showcase GSP’s retail branding service capabilities," said Matt Neuhoff, Vice President of Operations for GSP. "Our ability to handle every aspect of the project including graphic design, production, distribution and implementation coupled with the tools we have developed to assist Flash with a long term execution strategy; will help ensure the program remains fresh in the eyes of the consumer. This is a key ingredient to maintaining the success that the program has delivered thus far."
GSP specializes in helping C-store marketing professionals to increase store sales by tailoring POP programs to the specific needs of each retail location. In addition to tools such as POPRender™, GSP also offers solutions such as POPManager™, a web-based point-of-purchase management tool that translates promotional data into store-specific marketing plans. GSP's innovations in POP Management enable C-store marketers to run highly-sophisticated POP programs that remain under budget and free of store-level execution issues.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836