Circle K Arizona Chooses GSP's InStore™ to Ensure Accurate Store-Level Implementation of Marketing Plan

Clearwater , FL , Sept 23, 2005 –GSP Marketing Technologies, the leading provider of Point-of-purchase Marketing solutions for the convenience retail industry, today announced that Circle K Arizona has implemented GSP's GSPInStore™ software to generate store-specific planners for 546 locations. GSPInStore™ will ensure accurate store-level execution of Circle K's marketing program, generating fully customized sales-planners for each individual location. In addition, Circle K Aizona will use GSP's POPRender™ software integrated with GSPInStore™ to generate a 100% store-specific illustration of each site that includes the exact POP shipped to the store, displayed in the exact locations defined by category managers.


GSP's InStore™ is an advanced web-based document and information management tool that generates store-specific planners designed to help retailers improve store-level execution of their marketing strategy. GSPInStore™ enables retailers to upload marketing materials and earmark information for specific stores, generating 100% store-specific planners. The resulting store-specific planners can be printed and mailed, sent electronically via email to stores, or published to the web. The result is that stores receive the information they need and nothing else.


"The time saving benefit to the office staff and printing expense saving is unparalleled," said Terry Brown, Business Manager for Circle K's Arizona region. "The store specific planners will minimize questions on sign placement and help with execution on promotion change day. Our outlying stores receive their information on time and the Market Managers aren't rushing to deliver the hard copies. "


"GSPInStore™ will be a powerful asset to Circle K Arizona's marketing effort," said Brenda Morales, Regional Account Manager for GSP Marketing Technologies. "InStore's store-specific planners will eliminate a lot of the confusion faced by ground level personnel, and our electronic distribution feature will save Circle K a lot of time and money."


GSP specializes in helping C-store marketing professionals to increase store sales by tailoring POP programs to the specific needs of each retail location. In addition to tools such as POPRender™, GSP also offers solutions such as POPManager™, a web-based point-of-purchase management tool that translates promotional data into store-specific marketing plans. GSP's innovations in POP Management enable C-store marketers to run highly-sophisticated POP programs that remain under budget and free of store-level execution issues.

About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.


Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836