Circle K Adds AccuStore And Wins Operations Superstar Award

Clearwater, FL, October 27, 2015 – AccuStore is proud to congratulate its client, Circle K, on winning a Store Operations Superstar Award from Retail TouchPoints. Circle K was recognized as one of 11 companies that have implemented the most innovative, successful store operations strategies. AccuStore nominated Circle K after noticing the store transformations it achieved across multiple divisions using the AccuStore mobile app and platform.

“Superstar” Circle K was named in a group of other retail heavyweights that included Macy’s, Orvis, Yankee Candle, Michael Kors and more. “We are proud to honor these 11 varied companies that have risen above the competition to implement innovative and successful store operations strategies,” said Debbie Hauss, Editor-in-Chief of Retail TouchPoints. Circle K was awarded the “silver” in the mobile strategies category for implementing a retail technology solution that enabled the company to gain faster access to store-level information on the go. For a complete version of the Store Operations Superstar Awards and background on each program, please click here.

For more than 50 years, Circle K has been one of the most popular and successful convenience store chains in the country with more than 3,300 stores nationwide. Circle K utilizes a regional operations strategy. Marketing knew a one-size-fits-all approach to promotions would mean overspending because of the variances in store sizes and not adequately meet the customers’ needs at the store level. So they turned to AccuStore, a site intelligence app, to help them manage and track regional changes, as well as pinpoint store needs.

With access to better site intelligence, Circle K improved the in-store experience for its customers by…

  • Drastically reducing over-spend
  • Eliminating waste
  • Opening up two-way communication between the head office and the stores

“We’re honored to be the catalyst behind Circle K’s store operations success. AccuStore provided the speed and ease for Circle K to create the store experience it envisioned,” said Alec Veinger, AccuStore Vice President.

ABOUT Retail TouchPoints
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, category-specific blogs, special reports, web seminars, exclusive benchmark research, and a content-rich web site featuring daily news updates and multi-media interviews at

ABOUT AccuStore
AccuStore helps multi-unit, consumer-facing businesses reduce spend and accelerate their growth through customized site profiling capabilities and an enhanced store profile technology that allows retailers to build and maintain a central repository of site-level details accessible throughout the organization. AccuStore’s technology features a built-in survey tool and a full screen web interface that is an intuitive, easy-to-use platform to monitor and maintain site-specific data. The mobile app enables managers to turn their strategic plans into store-level results on the go. To find out more, please visit or email

Contact: Marketing – AccuStore (Email:, Voice: 727-532-0647)

AccuStore, a GSP company, originally published this press release. Click here to view original press release.