Craig Neuhoff will help clients streamline in-store marketing in newly added role
Clearwater, FL, April 9, 2018 – GSP, a leading retail services provider, announces today that it has appointed Craig Neuhoff to serve as Director of New Business Development. Craig will assist GSP's major convenience store clients and help them spend less on their in-store marketing programs and retail environment projects.
Craig has been a strong advocate of leveraging GSP's store-level marketing and retail technology to uncover waste, automate time-consuming tasks and provide true cost savings. He combines this technology advantage with GSP's national reach to streamline the process and simplify store execution.
Prior to his promotion, Craig served as National Account Director for GSP and was Director of New Business Development, Convenience Retail, for Harbor Industries where he became a trusted advisor on marketing, merchandising and category management techniques. He brings twenty years of management experience to the position, along with an expansive knowledge of convenience retail.
"Even as we celebrate 40 years of making retail better, GSP is still growing," said Donna Manion, VP Human Resources. "We are happy to have such a seasoned professional guiding our new business development."
"I'm passionate about helping c-store brands achieve their growth strategy," Craig added. "GSP is the answer for retailers looking to realize smart store marketing efficiencies."
Read how Craig recently helped one nationwide retailer uncover thousands of savings on store rollouts. Please see www.gspretail.com/case-studies/store-survey-uncovers-thousands-in-savings/.
Now celebrating 40 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit www.gspretail.com.
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