If you’re like most retailers, you’re looking to prevent waste and reduce spending wherever possible. Why not start with your print marketing? The average retailer spends an estimated 15% to 30% more than necessary because of print overage and freight. Here are some easy ways to help maximize your budget. Multiple Locations Minimize Freight Rates […]
As the pressure to realign and reevaluate your cost-saving strategy continues, the importance of “doing more with less” increases. Why not start by saving time and money on your POP program? Here’s how combining the right technology with the right printing, fulfillment, and overall marketing solutions can help. Reduce Shipping Costs and Increase Print Turn […]
Remodeling, refreshing or reimaging your convenience store are smart ways to attract new and existing customers. However, before you begin making these upgrades, it’s important to think about how your newly designed c-store can increase and drive traffic. Here are some ideas to consider while planning your next c-store remodel or redesign. Design to Support […]
Does your brand come to life in store? If you want to wow the customer, it’s critical to think about marketing and merchandise together. Your brand should be consistently represented across each category or zone. While category reimaging is a good thing, you’ll want to ensure it doesn’t overwhelm the rest of the store and […]
Many c-stores are making store reimaging and remodeling part of their growth strategy. There’s a strong temptation to dive right in. (The sooner you start, the sooner you’ll be able to reap the rewards, right?) But if you haven’t done some essential planning up front, you may not get the ROI you’re looking for. Here […]
What message does your storefront convey? If you ask the merchants or category managers, they may respond that their offer is the best they could do. If you ask the store managers, they will tell you if the signage was executed well against the playbook. But how would your customers answer? What kind of first […]
You have another reprieve to complete the mandatory menu labeling. In May, the FDA extended its compliance deadline until next May (May 7, 2018, to be exact). In a statement explaining the delay, the FDA said, “We are taking this action to enable us to consider how we might further reduce the regulatory burden or […]
Burger King’s mission statement is simple and to the point: To offer reasonably priced quality food, served quickly in attractive, clean surroundings. Its marketing supports this by enticing customers with plenty of reminders of featured food offerings and competitive prices. The fast-food giant uses signage to guide the customer from the parking lot to the […]
The Common Sense Nutrition Disclosure Act of 2015, a tweak to the mandatory menu labeling provisions that the Food and Drug Administration (FDA) added to the Affordable Care Act (aka Obamacare) passed the U.S. House of Representatives last week. With a 266-144 vote, the bill moved on to the Senate, where it awaits their approval. […]
Just as Walmart is closing its small format stores, three other retail big-leaguers are jumping into the arena in a big way: Target, Publix and H•E•B. The thing they all have in common? Legions of loyal fans, according to a recent study. TargetExpress actually started as a beta store in downtown Minneapolis in 2014. It […]