Store Level Execution

Does your brand come to life in store? If you want to wow the customer, it’s critical to think about marketing and merchandise together. Your brand should be consistently represented across each category or zone. While category reimaging is a good thing, you’ll want to ensure it doesn’t overwhelm the rest of the store and […]

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Many c-stores are making store reimaging and remodeling part of their growth strategy. There’s a strong temptation to dive right in. (The sooner you start, the sooner you’ll be able to reap the rewards, right?) But if you haven’t done some essential planning up front, you may not get the ROI you’re looking for. Here […]

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The Secret to Great Store Windows

What message does your storefront convey? If you ask the merchants or category managers, they may respond that their offer is the best they could do. If you ask the store managers, they will tell you if the signage was executed well against the playbook. But how would your customers answer? What kind of first […]

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Now on The Menu: Calories

You have another reprieve to complete the mandatory menu labeling. In May, the FDA extended its compliance deadline until next May (May 7, 2018, to be exact). In a statement explaining the delay, the FDA said, “We are taking this action to enable us to consider how we might further reduce the regulatory burden or […]

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Burger King’s mission statement is simple and to the point: To offer reasonably priced quality food, served quickly in attractive, clean surroundings. Their marketing supports this by enticing customers with plenty of reminders of featured food offerings and competitive prices. They use signage to guide the customer from the parking lot to the drive-thru and […]

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Keeping You Updated: FDA Menu Labeling

The Common Sense Nutrition Disclosure Act of 2015, a tweak to the mandatory menu labeling provisions that the Food and Drug Administration (FDA) added to the Affordable Care Act (aka Obamacare) passed the U.S. House of Representatives last week. With a 266-144 vote, the bill moved on to the Senate, where it awaits their approval. […]

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Just as Walmart is closing its small format stores, three other retail big-leaguers are jumping into the arena in a big way: Target, Publix and H•E•B. The thing they all have in common? Legions of loyal fans, according to a recent study. TargetExpress actually started as a beta store in downtown Minneapolis in 2014. It […]

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McDonald’s Design Metamorphosis

McDonald’s is well on its way to transforming the brand into a “contemporary restaurant experience,” to use the words of CEO Steve Easterbrook.  At least seven ad agencies took part in its recent packaging redesign project. The brown kraft paper bags now feature oversized golden arches and a large Helvetica type treatment of its name […]

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The No. 3 burger chain in the country just posted strong third quarter numbers. How are they doing it? Here are a few POP lessons and other ideas that our design team noted on a recent field trip to Wendy’s. 1. Find your target audience It’s clear that Wendy’s has decided to go after the […]

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Managing POP Compliance

Managing POP Compliance How to Ensure POP programs are Properly Executed for Improved Store Performance If store personnel fail to display promotional elements correctly, the anticipated sales lift will evaporate. Many retailers claim concerns about poor execution of in-store marketing programs force them to simplify their campaigns to the point of ineffectiveness: for example, they […]

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