Store Experience

Consumers are in love with off-price retailers. Outlet malls attract value-oriented shoppers of all ages – especially millennials and, also, surprisingly, men. That demographic variety is just one of the reasons why this brick and mortar retail segment continues to be strong, year over year. But are you making the most of this marketing opportunity […]

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The Secret to Great Store Windows

What message does your storefront convey? If you ask the merchants or category managers, they may respond that their offer is the best they could do. If you ask the store managers, they will tell you if the signage was executed well against the playbook. But how would your customers answer? What kind of first […]

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Selling Coffee to Millennials

They’ve pushed demand to a record high and price is no object. Millennials sure do love their coffee. It’s more than a drink to them – it’s an experience. According to a Money Matters survey, that sought-after demographic of 18 to 35 year olds spends more on coffee than on saving for retirement. S&D Coffee […]

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Burger King’s mission statement is simple and to the point: To offer reasonably priced quality food, served quickly in attractive, clean surroundings. Its marketing supports this by enticing customers with plenty of reminders of featured food offerings and competitive prices. The fast-food giant uses signage to guide the customer from the parking lot to the […]

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According to QSR magazine, Chick-fil-A “generates more revenue per restaurant than any other chain in the country.” Its success forced rival KFC to roll out a new fast-casual inspired design and mascot strategy to compete. So what does Chick-fil-A do so well? For one thing, clean white signage that is so brand-consistent, it is instantly […]

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A well-done in-store promotion not only sells product – it attracts more customers, because they want to be a part of something fun and unique. It creates a wave of excitement and leaves a lasting impression. It may also “go viral” which, in turn, garners even more attention for your store, more traffic and more […]

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Why would someone spend three days in the desert at Coachella listening to music they could otherwise get for free online? Doug Stephens (aka The Retail Prophet) recently opined that it’s because “people crave physical experiences.” “They go to be part of a living thing,” he said. He also believes the same can hold true […]

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