On the 3000 Mile Store Walk, which is our survey of convenience store marketing, we walk each store from the outside in. We walk the store just like the shoppers walk the stores, from each zone at the street, to the pumps and into the store. It’s all about the customer journey. In-store marketing requires […]
According to McKinsey, more than 75% of consumers have experimented with a different shopping behavior during the pandemic. Whether they have increased their online shopping habits or have switched brands or stores due to convenience or product availability, something has changed. The Harvard Business Review warns that “Retailers can’t afford to be in a wait-and-see […]
With COVID-19 on the minds of most Americans, a recent study from Longwoods International found that 82% of travelers polled had changed their travel plans for the next six months. Although families wouldn’t mind a change of scenery, they’re most likely to opt for daytrips to area beaches or parks or weekend getaways closer to […]
Operating in these unprecedented times has become increasingly challenging for retailers. As retailers, you’re now faced with challenges to redesign, reimage and remodel stores to better protect the health and wellness of customers and employees in a post-COVID world. With so many new guidelines and procedures to manage and maintain, here are some ways you […]
COVID-19 has changed the way you operate your stores and communicating that to your customers is key. Changes such as new or altered store hours, revised self-service policies, new cleaning protocols and inventory updates provide shoppers peace of mind and that’s critical right now. Here’s how to keep your customers in the know with signage […]
Last week, NACS sent a letter to the Department of Homeland Security urging the agency to designate convenience stores, their suppliers and distributors as critical businesses during the COVID-19 pandemic. Convenience stores and grocers are doing whatever they can to help support customers, especially those on the Coronavirus front lines such as first responders, police, […]
As retailers, you’ve dealt with everything from severe weather events to sudden changes in FDA rules and regulations. However, you most likely have yet to encounter a crisis as monumental as the COVID-19 coronavirus. Here are some quick and easy ways to adjust your marketing strategy during the current pandemic crisis. Thank First Responders & […]
With more than 9,300 physical or brick and mortar stores closing in 2019, it’s easy to blame e-commerce. However the fastest way to turn away customers is with a store that’s dated, unorganized, dirty and/or messy. Stores that sparkle and shine make shoppers feel welcome and confident about the merchandise or services you’re selling. According […]
Remodeling, refreshing or reimaging your convenience store are smart ways to attract new and existing customers. However, before you begin making these upgrades, it’s important to think about how your newly designed c-store can increase and drive traffic. Here are some ideas to consider while planning your next c-store remodel or redesign. Design to Support […]
The following is a special guest blog from our friends at BigRentz. For your retail store to thrive in the age of online shopping, there’s nothing more important than creating a good first impression. While many retailers focus on renovating their interior design, the exterior appearance of your store can play a critical role in […]