Store Experience

Retailers buy signs because 79 percent of shoppers make impulsive in-store purchasing decisions. However, oftentimes the sign strategy is designed to simplify execution rather than drive store traffic. From choosing generic messages to oversimplified design decisions, retailers are missing out on opportunities to catch their customers eye. Bad Signs Cheapen the Look of Your Store. […]

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Convincing your customers to love your convenience store as much as you do is every retailers’ goal. You can spend thousands on advertising, however unless you have an actual brand your customers recognize and trust, what’s the point? Creating a brand goes beyond accelerating your business, it’s about building a fan base. You want advocates, […]

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Tips to Maximizing Retail Space

Space is a critical component in the retail environment. It’s more than where your category managers display their inventory. It’s where your customers make their buying decisions. Are you making it easy for them? Are you using your space as wisely as you could? Or could your products be merchandised in the same space with […]

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An interesting new survey is shedding light on the rationale your customers use when deciding which c-store to visit. If you’ve ever wondered what makes them pick one store over another, your answers lie below. Location, Location, Location Real estate agents may talk about location being the determining factor for buying a house. It’s also […]

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A recent University of Florida study asked millennial shoppers what they liked – and didn’t like – about retail stores. Here were some of the top takeaways… Make me laugh. Millennials used the word “fun” a lot when they described things they liked about stores. For example, one noted, “This oversized lamp creates a fun […]

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C-stores know Bubba well, that infamous blue-collar male in his 30s. However, two new studies are providing fresh insight into the mind of the elusive female convenience store shopper. So, let’s take a minute to meet Betty. The new stats: TrendSource’s 2018 Convenience Store Industry Report says 55% of women visit c-stores at least once […]

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Adding sustainable practices to your store remodel is a win-win opportunity. Make that a win-win-win, because it benefits you, your customers and the environment. A trend that we’ve noticed in the retail industry is the move towards “better for you” products. That thinking extends to the retail store space itself. Consumers – especially millennials – […]

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Wouldn’t you love to go inside the minds of those elusive millennial shoppers and find out what they think of your store? We sure did. That’s why, when we found this recent University of Florida study, we were all over it! Although definitions vary slightly, millennials are the large generation born between 1982 and 1996. […]

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Remodeling projects stimulate sales and deliver great ROI. They create an exciting new take on your brand that improves the store experience. So dream big!  You don’t have to go over budget to reach your goals either. Here are some tips to help you smooth the process and keep costs down. Get everyone’s input before […]

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Many c-stores are making store reimaging and remodeling part of their growth strategy. There’s a strong temptation to dive right in. (The sooner you start, the sooner you’ll be able to reap the rewards, right?) But if you haven’t done some essential planning up front, you may not get the ROI you’re looking for. Here […]

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