Store Experience Psychology

C-stores know Bubba well, that infamous blue-collar male in his 30s. However, two new studies are providing fresh insight into the mind of the elusive female convenience store shopper. So, let’s take a minute to meet Betty. The new stats: TrendSource’s 2018 Convenience Store Industry Report says 55% of women visit c-stores at least once […]

Read More

Wouldn’t you love to go inside the minds of those elusive millennial shoppers and find out what they think of your store? We sure did. That’s why, when we found this recent University of Florida study, we were all over it! Although definitions vary slightly, millennials are the large generation born between 1982 and 1996. […]

Read More

Selling Coffee to Millennials

Selling Coffee to Millennials They’ve pushed demand to a record high and price is no object. Millennials sure do love their coffee. It’s more than a drink to them – it’s an experience. According to a Money Matters survey, that sought-after demographic of 18 to 35 year olds spends more on coffee than on saving […]

Read More

In this four-part series, GSP explores the psychology of shoppers – how the consumer processes information and how to translate that into an effective in-store strategy. Part 1 and Part 2 reviewed why consumers shop and what they think about when shopping. Part 3 reviewed how a consumer makes a purchase decision. We have been […]

Read More

In this four-part series, GSP explores the psychology of shoppers, how the consumer processes information in-store and how to translate that into an effective in-store strategy. Part 1 and 2 reviewed why consumers shop and what they consider when shopping. SEE ALSO: The Psychology of the Store Experience – Part 1: Why a Consumer Shops […]

Read More

In this four-part series, GSP explores the psychology of shoppers, how the consumer processes information in-store and how to translate that into an effective in-store strategy. Part 1 reviewed why the consumer shops and what they consider when shopping. SEE ALSO: The Psychology of the Store Experience – Part 1: Why a Consumer Shops In […]

Read More

It has been said that 70% of purchase decisions are made in-store. In 2012, a Point of Purchase Advertising International (POPAI) study went even farther and said 76% of grocery shoppers make purchase decisions in-store. All of which points to in-store marketing as one of the most powerful and persuasive mediums available. We wanted to […]

Read More