Retail Branding

Why would someone spend three days in the desert at Coachella listening to music they could otherwise get for free online? Doug Stephens (aka The Retail Prophet) recently opined that it’s because “people crave physical experiences.” “They go to be part of a living thing,” he said. He also believes the same can hold true […]

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Just as Walmart is closing its small format stores, three other retail big-leaguers are jumping into the arena in a big way: Target, Publix and H•E•B. The thing they all have in common? Legions of loyal fans, according to a recent study. TargetExpress actually started as a beta store in downtown Minneapolis in 2014. It […]

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McDonald’s Design Metamorphosis

McDonald’s is well on its way to transforming the brand into a “contemporary restaurant experience,” to use the words of CEO Steve Easterbrook.  At least seven ad agencies took part in its recent packaging redesign project. The brown kraft paper bags now feature oversized golden arches and a large Helvetica type treatment of its name […]

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Every year, the experts at the Pantone Color Institute choose one color that represents The Color of The Year. For 2016, they chose not one but two: rose quartz and serenity blue. It’s usually a B2B industry event. But this year, the colors are making news that is attracting wider attention. Pantone is even collaborating […]

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The Secrets to Great Food Photography

Food photography is both an art and a science that involves a team of experts behind the camera. A good stylist will come prepared with a veritable bag of tricks to help hot foods stay hot and still look fresh after hours under bright lights. The art director will be thinking about your brand and […]

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The Future of Retail Looks Like This

The Washington Post recently wrote an article about a new shopping center under construction in the heart of D.C. The urban center is fascinating because it is specifically designed to attract the millennial demographic. (You know, the group everyone, it seems, is trying so hard to get.) Why not borrow some of their great tips […]

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In this four-part series, GSP explores the psychology of shoppers, how the consumer processes information in-store and how to translate that into an effective in-store strategy. Part 1 reviewed why the consumer shops and what they consider when shopping. SEE ALSO: The Psychology of the Store Experience – Part 1: Why a Consumer Shops In […]

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It has been said that 70% of purchase decisions are made in-store. In 2012, a Point of Purchase Advertising International (POPAI) study went even farther and said 76% of grocery shoppers make purchase decisions in-store. All of which points to in-store marketing as one of the most powerful and persuasive mediums available. We wanted to […]

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Retailers have been chomping at the bit to create an in-store destination. And they’ve hit gold by luring customers in with food. Big names such as Macy’s, Urban Outfitters, Ralph Lauren and Tommy Bahama have now added restaurants to their retail locations. Restoration Hardware wants a wine bar in its Boston store. Saks Fifth Avenue […]

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Seeing the Light at GlobalShop

There were lots of bright ideas to be found at March’s GlobalShop Conference at Mandalay Bay in Las Vegas. Billed as the world’s largest event for retail design and shopper marketing, it’s a great place for seeing ways to add that wow factor in store. The GSP Retail Design Services team sorted through the 746 […]

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