Retail Branding

Remodeling projects stimulate sales and deliver great ROI. They create an exciting new take on your brand that improves the store experience. So dream big!  You don’t have to go over budget to reach your goals either. Here are some tips to help you smooth the process and keep costs down. Get everyone’s input before […]

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Does your brand come to life in store? If you want to wow the customer, it’s critical to think about marketing and merchandise together. Your brand should be consistently represented across each category or zone. While category reimaging is a good thing, you’ll want to ensure it doesn’t overwhelm the rest of the store and […]

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Consumers are in love with off-price retailers. Outlet malls attract value-oriented shoppers of all ages – especially millennials and, also, surprisingly, men. That demographic variety is just one of the reasons why this brick and mortar retail segment continues to be strong, year over year. But are you making the most of this marketing opportunity […]

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Pantone, the worldwide provider of color systems, has chosen ultra violet as its color of the year for 2018. It’s a vivid highlighter shade that Pantone calls “spiritual” and “cosmic,” and hopes it will push “the boundaries of what inspires us.” Technically speaking, ultra violet is not really a color since it lives outside the […]

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The Secret to Great Store Windows

What message does your storefront convey? If you ask the merchants or category managers, they may respond that their offer is the best they could do. If you ask the store managers, they will tell you if the signage was executed well against the playbook. But how would your customers answer? What kind of first […]

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In today’s competitive retail environment, marketing teams are facing pressure to reduce costs and improve return on investments. However, companies aren’t sure where to cut, so they end up reducing their marketing activity instead. A startling fact: Up to 50% of in-store marketing is wasted. According to the “Promotion Commotion” study by the CMO Council’s […]

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Burger King’s mission statement is simple and to the point: To offer reasonably priced quality food, served quickly in attractive, clean surroundings. Their marketing supports this by enticing customers with plenty of reminders of featured food offerings and competitive prices. They use signage to guide the customer from the parking lot to the drive-thru and […]

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Why Pop-ups are Popping Up All Over

“2017 is the year of looking outside of the traditional retail space: airports, parks & festivals!” – Tweet from @GlobalShopShow, September 2016 The future of retail may be about bringing the shopping experience to the customer. From c-stores to restaurants to fashion boutiques, everyday brings a new story about another successful retail pop-up. This strategy […]

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According to QSR magazine, Chick-fil-A “generates more revenue per restaurant than any other chain in the country.” Its success forced rival KFC to roll out a new fast-casual inspired design and mascot strategy to compete. So what does Chick-fil-A do so well? For one thing, clean white signage that is so brand-consistent, it is instantly […]

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A well-done in-store promotion not only sells product – it attracts more customers, because they want to be a part of something fun and unique. It creates a wave of excitement and leaves a lasting impression. It may also “go viral” which, in turn, garners even more attention for your store, more traffic and more […]

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