As top retail consultant Steve Dennis once wrote for Forbes, “stores that are swimming in a sea of sameness… one-size-fits-all marketing, look-alike sales promotions and relentlessly dull store environments – are getting crushed.” Yes, winning retail happens at lightning speed now. “Top” brands have mastered the art of the quick turnaround – the ability to execute changeouts […]
When we talk to clients about creating their strategy for their NTI, remodel, or concept store, we always ask, “What do you want to be when you grow up? Do you want to be a branded store or a store of brands?” It’s the first step to understanding what direction you need to go with […]
Convenience stores are responsible for an estimated 80 percent of all fuel purchased in the U.S., and with fuel accounting for 38 percent of c-stores’ profits, store owners are always on the lookout for ways to convert these fuel-only purchases into food and beverage purchases. We passed along five popular convenience retailer questions on to […]
Shoppers following social distancing guidelines are trying to minimize their time in your stores. Today’s weary shoppers are now wearing masks and gloves and anxiously trying to get what they need and exit safely. With this in mind, consider shifting more of your messaging to exterior signage as opposed to interior communications. Communicate With Customers […]
Remodeling, refreshing or reimaging your convenience store are smart ways to attract new and existing customers. However, before you begin making these upgrades, it’s important to think about how your newly designed c-store can increase and drive traffic. Here are some ideas to consider while planning your next c-store remodel or redesign. Design to Support […]
The following is a special guest blog from our friends at BigRentz. For your retail store to thrive in the age of online shopping, there’s nothing more important than creating a good first impression. While many retailers focus on renovating their interior design, the exterior appearance of your store can play a critical role in […]
Summer is the ideal time to drive traffic to your convenient store or supermarket beer displays. Here are three cost-effective signage ideas sure to capture your beer customers’ attention and generate repeat business all summer long. Aisle Invaders and 3-D Floor Graphics – Drive traffic to non-refrigerated beer displays with a header, aisle invaders and […]
Retailers buy signs because 79 percent of shoppers make impulsive in-store purchasing decisions. However, oftentimes the sign strategy is designed to simplify execution rather than drive store traffic. From choosing generic messages to oversimplified design decisions, retailers are missing out on opportunities to catch their customers eye. Bad Signs Cheapen the Look of Your Store. […]
Convincing your customers to love your convenience store as much as you do is every retailers’ goal. You can spend thousands on advertising, however unless you have an actual brand your customers recognize and trust, what’s the point? Creating a brand goes beyond accelerating your business, it’s about building a fan base. You want advocates, […]
While maturity might be an asset, looking your age is not such a good thing. We are a culture that values newness. Most of us can probably relate, if the sales of anti-aging beauty products are any indicator. And, if it’s true for us folks, it goes double for our stores. The fact is that […]