Retail Branding

At the recent Retail Innovation Conference in New York, industry leaders discussed the future of physical stores. The key threat, they agreed, was not Amazon or e-commerce. (Digital brands are turning to brick-and-mortar in droves. The number of store openings actually grew by more than 50% in 2017.) Retail’s biggest threat is stagnation. You see, […]

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Is Your Age Showing?

While maturity might be an asset, looking your age is not such a good thing. We are a culture that values newness. Most of us can probably relate, if the sales of anti-aging beauty products are any indicator. And, if it’s true for us folks, it goes double for our stores. The fact is that […]

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An interesting new survey is shedding light on the rationale your customers use when deciding which c-store to visit. If you’ve ever wondered what makes them pick one store over another, your answers lie below. Location, Location, Location Real estate agents may talk about location being the determining factor for buying a house. It’s also […]

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Wouldn’t you love to go inside the minds of those elusive millennial shoppers and find out what they think of your store? We sure did. That’s why, when we found this recent University of Florida study, we were all over it! Although definitions vary slightly, millennials are the large generation born between 1982 and 1996. […]

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Remodeling projects stimulate sales and deliver great ROI. They create an exciting new take on your brand that improves the store experience. So dream big!  You don’t have to go over budget to reach your goals either. Here are some tips to help you smooth the process and keep costs down. Get everyone’s input before […]

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Does your brand come to life in store? If you want to wow the customer, it’s critical to think about marketing and merchandise together. Your brand should be consistently represented across each category or zone. While category reimaging is a good thing, you’ll want to ensure it doesn’t overwhelm the rest of the store and […]

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Consumers are in love with off-price retailers. Outlet malls attract value-oriented shoppers of all ages – especially millennials and, also, surprisingly, men. That demographic variety is just one of the reasons why this brick and mortar retail segment continues to be strong, year over year. But are you making the most of this marketing opportunity […]

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Pantone, the worldwide provider of color systems, has chosen ultra violet as its color of the year for 2018. It’s a vivid highlighter shade that Pantone calls “spiritual” and “cosmic,” and hopes it will push “the boundaries of what inspires us.” Technically speaking, ultra violet is not really a color since it lives outside the […]

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The Secret to Great Store Windows

What message does your storefront convey? If you ask the merchants or category managers, they may respond that their offer is the best they could do. If you ask the store managers, they will tell you if the signage was executed well against the playbook. But how would your customers answer? What kind of first […]

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In today’s competitive retail environment, marketing teams are facing pressure to reduce costs and improve return on investments. However, companies aren’t sure where to cut, so they end up reducing their marketing activity instead. A startling fact: Up to 50% of in-store marketing is wasted. According to the “Promotion Commotion” study by the CMO Council’s […]

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