When we do our 3000 Mile Store Walks during the Summer season, which we call “Fountain Season,” there are several significant things we notice. In years past, it’s been about price. In some chains it was a simplified price of 79 cents or 99 cents for any sized drink. While this brings many fuelers into […]
On the 3000 Mile Store Walk, which is our survey of convenience store marketing, we walk each store from the outside in. We walk the store just like the shoppers walk the stores, from each zone at the street, to the pumps and into the store. It’s all about the customer journey. In-store marketing requires […]
With annual revenue adding up to approximately $48 billion, the car wash industry is serious business, and with 65% of all car washes attached to gas stations, why not leverage this lucrative service? Whether you already offer car washing or are considering adding this service to your existing gas station and convenience store location, here […]