Store-specific Marketing Guides for Efficient Campaign Rollouts

""GSP’s software solutions have simplified the process for rolling out our monthly marketing campaigns - saving myself, and store employees, a lot of time in not only planning but executing at the store level.""

Barbara Dobson
Tom Thumb’s Advertising Manager

The Client

The Kroger Co. currently operates 784 convenience stores in 19 states under different banners, including: Tom Thumb Food Stores, Loaf ‘N Jug, Quik Stop, Kwik Shop and Turkey Hill Minit Markets. Tom Thumb Food Stores are located throughout Florida and Alabama. The stores offer a limited selection of Kroger private-label products, and some stores are served by Kroger distribution centers.

The Challenge

Tom Thumb was looking for a way to simplify the rollout of monthly POP Marketing campaigns. The Advertising Manager was spending a lot of time putting together monthly store planners manually and wanted to find a software tool that could automate it for her - to spend less time planning each month. Tom Thumb was also looking for a solution to help simplify execution at the store level - to make it easy for store employees to implement the POP advertisements at their specific location.

The Solution

Tom Thumb chose AccuStore®, GSP’s proprietary software tools, to enhance and unify marketing execution in all of its stores. Even though each store is different, they can easily provide 100% Store-specific Marketing Guides to each one. The software helps them effectively and efficiently communicate activities and instructions tailored to each store that includes exact sign placement. As a result, each store understand the specific promotional price points and activities associated with their location.