Site Specific Kits Improve Efficiency and Execution
The Client
A grocery chain headquartered in Pennsylvania that operates more than 225 stores throughout the Northeastern United States.
The Challenge
Given the differences in number and size of the display spaces from one retail location to the next, The customer was looking for a POP management solution to help them get the right signs to the right store. In addition, they also needed a software tool to ensure site profile accuracy for more efficient marketing campaign execution and to help control costs.
The Solution
AccuStore®, GSP’s proprietary store intelligence software, offers store-specific fulfillment technology that manages all aspects the POP campaigns from production to inventory, ensuring every campaign kit is site specific and sent to the right store on time. Photos can be updated in the centralized photo library to gain insight on store specifics. The site profiles are leveraged to print only what is required at the store and nothing more—for controlled POP costs.