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Psychology of The Store Experience – Part 1: Why a Consumer Shops
June 16, 2015
Cognitive psychology addresses how the consumer processes information in-store and how to translate that into an effective in-store strategy. To quote Dr. Phillips: “Battles may be won in print… but the war is won in-store at the point of purchase.”
How to Get Fast Food to Look Like the Ad
September 16, 2014
In the following video, you’ll meet Greg who had decided he was fed up with the food at McDonalds, Burger King, Jack in the Box and Wendy’s because his meals never looked like it did in the ads he’d see on websites and television.
Simple does it… a look at McDonald’s POP
March 26, 2014
Utilizing inspiration from the “Golden Arches,” McDonald’s sometimes uses simple arch-shaped window graphics to communicate timed promotions, price impact and the power of new products.