For your retail store to thrive in the age of online shopping, there’s nothing more important than creating a good first impression. While many retailers focus on renovating their interior design, the exterior appearance of your store can play a critical role in driving traffic.

Your store’s signage reflects your brand and can directly impact your revenue. Here are a few tips to ensure your signage is working for and not against you.

Summer is the ideal time to drive traffic to your convenience store or supermarket beer displays. Here are three cost-effective signage ideas sure to capture your beer customers’ attention and generate repeat business all summer long.

It’s no secret that corporate responsibility and sustainability drive customer loyalty and increase sales, especially millennial shoppers. Here’s a look at what these popular retailers are doing to show shoppers they’re serious about sustainability.

With more than 153K convenience store operating in the U.S., it’s nice to know that your local c-store is doing more for your community than simply serving up coffee and snacks.

Refreshing, remodeling and upgrading legacy convenience stores doesn’t have to be costly or overly complicated. When CRU asked c-store retailer attendees about changes they planned on making to their businesses, 72 percent mentioned remodeling and refreshing their stores.

73 percent of drivers spend more than five minutes at the pump, making the pump the perfect place to persuade and capture your customers’ attention. Here are five unique ways to take advantage of prime pump real estate to help increase c-store foot traffic.

Are you using your space as wisely as you could? Or could your products be merchandised in the same space with more efficient fixtures? We have some VM tips to help you maximize the space you have and make your store a visually compelling place to shop.

A University of Florida study asked millennial shoppers what they liked – and didn’t like – about retail stores. Here were some of the top takeaways…

The fast-food giant uses signage to guide the customer from the parking lot to the drive-thru and into the store. Its most effective tactic is mouth-watering food photography.

Knowing the psychology of the shopper, we explore the best way to merchandise your store and how you get the right brands in front of the consumer.

In part three of this series, we consult The Cognitive Psychology of Shopping and in-store Marketing by Hugh Phillips, PhD. to better understand how a consumer makes a purchase decision.