Retail Better Blog

Retailer Focus: Pret A Manger

Brand and product focus is recipe for success Pret A Manger is a UK-based store that creates handmade, natural preservative-free food. Pret opened in London in 1986 and arrived in America in 2000 – opening the first U.S. store in New York City. Pret develops stores slowly… one at a time and incorporates a simple […]

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The Day Part Menu

Make the Most of Your Menu Let GSP’s menu boards give you the edge over the competition with yet another great reason to shop your store. Show your customers that there’s just no need to hit the drive thru when you’ve got a value menu chock full of tasty food choices. Win them over first […]

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Create a Dedicated Space to Help Drive Revenue Wine Kiosks Wine kiosks may be coming soon to Pennsylvania’s convenience stores, gas stations and the country’s leading retailer, Walmart. These new self-service wine kiosks, developed by Simple Brands, are currently in 30 supermarkets within the state, including some Giant Food Stores, Wegmans Food Markets, Giant Eagle, […]

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C-stores Have Quick and Convenient Food Service Advantage “Any quick-service restaurant operator will tell you that their greatest fear is not another QSR, but c-stores that get prepared food right,” said Ira Blumenthal, president of the consultant firm, Co-Opportunities. Why? Because convenience stores have the ability to be so many things to the consumer, just […]

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Add an In-store Coffee Bar

A sit-down coffee area can build brand loyalty and increase sales Looking for new ways to drive traffic into your stores? Add a store within your store. And a coffee bar could be your best bet. According to a WhiteWave Foods study on coffee consumers, coffee is the third-most-consumed beverage in the world behind water […]

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Creating Effective POP

Keys to Making it All Work According to a recent survey in CSNews, signage is one of the most effective and important ways to promote new products. Even in a sluggish economy, when every dollar counts, signage remains one of the best methods to create excitement and encourage sales at the store level. As you […]

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Retailers trying to leverage POP to drive sales are often caught in the classic cost vs. quality trap. By leveraging multiple print methods, multiple substrates and sometimes even multiple print providers, they can achieve the lowest production cost for each POP element in their stores. However, doing so often results in a reduction in the […]

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What We're Working On...

Menu System Menus, large or small, drive food service traffic and help build your food service brand. Menu systems must be easy to install, modular to fit various locations and easy to maintain in the stores. GSP’s Creative Services team has a series of menu systems that fit into any retailer’s space and budget. Working […]

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Think print is passé? What if you could make your next print campaign mobile? Give it a try – scan this with your phone Traditionally, print is one-way communication: you speaking to the customer. One new way to make your POP “pop” is to offer the customer the opportunity to engage with your brand directly, […]

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Winning the Food Service Customer – Starts with Great Photography Beautiful photos of tempting food choices don’t happen by accident. The client, art director, food stylist and photographer all play an important role in this collaborative effort. Good communication is key to keep all the parties informed. The client brings product insight and shares the […]

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