Steven Cohen

Contributions by This Author

Industrial Design Spotlight: Foodservice Kiosk and Handago FOODSERVICE KIOSK Drive traffic to your food areas with an attractive Foodservice Kiosk — available in a multitude of finishes. Use the kiosk to promote new pricing changes, food offerings or monthly specials in various locations of the store. The kiosk helps to shorten overall traffic time by […]

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The visual vocabulary of your brand Brand Standards Guides enable retailers to offer their employees an easy to read reference on how to represent their brand internally and externally. A complete Brand Standards guide not only lists the corporate colors and correct font… it provides samples of how to represent your brand in your advertising, […]

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Modular System for Multiple Applications GSP’s versatile frameless sign display is composed of 2-4 3mm Sintra or equivalent flexible poster material attached to a steel wire frame construction. It can be mounted to a wall, counter or gondola, hung from the ceiling or utilized as a freestanding floor stand with optional baskets or shelves. This […]

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Color is Significant Sales Driver

Color is the Most Important Factor for POP and Shelf Impact Studies show that it takes about five seconds to locate and select a given product, which occurs when it is visible to the passing shopper. Color enhances on-shelf visibility since it is the mechanism that places emphasis on certain areas. The same holds true […]

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Easy to change menu system customized to your brand GSP’s modular menu system is composed of 4-8 magnetic sign panels and has tremendous flexibility in terms of design application, and ideal for highlighting foodservice menu offerings. Photos of foodservice items are printed at the base of each panel under each window flap to illustrate the […]

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The Day Part Menu

Make the Most of Your Menu Let GSP’s menu boards give you the edge over the competition with yet another great reason to shop your store. Show your customers that there’s just no need to hit the drive thru when you’ve got a value menu chock full of tasty food choices. Win them over first […]

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Add an In-store Coffee Bar

A sit-down coffee area can build brand loyalty and increase sales Looking for new ways to drive traffic into your stores? Add a store within your store. And a coffee bar could be your best bet. According to a WhiteWave Foods study on coffee consumers, coffee is the third-most-consumed beverage in the world behind water […]

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What We're Working On...

Menu System Menus, large or small, drive food service traffic and help build your food service brand. Menu systems must be easy to install, modular to fit various locations and easy to maintain in the stores. GSP’s Creative Services team has a series of menu systems that fit into any retailer’s space and budget. Working […]

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Winning the Food Service Customer – Starts with Great Photography Beautiful photos of tempting food choices don’t happen by accident. The client, art director, food stylist and photographer all play an important role in this collaborative effort. Good communication is key to keep all the parties informed. The client brings product insight and shares the […]

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Improved in-store experience leads to improved store sales Often times, we focus on the details of promotions and that next challenge out in the stores – only to miss the, well – rain forest for the trees. Building an amazing in-store experience doesn’t need to mean re-doing the entire store. With careful planning and creativity, […]

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