When we do our 3000 Mile Store Walks during the Summer season, which we call “Fountain Season,” there are several significant things we notice. In years past, it’s been about price. In some chains it was a simplified price of 79 cents or 99 cents for any sized drink. While this brings many fuelers into […]
On the 3000 Mile Store Walk, which is our survey of convenience store marketing, we walk each store from the outside in. We walk the store just like the shoppers walk the stores, from each zone at the street, to the pumps and into the store. It’s all about the customer journey. In-store marketing requires […]
When we talk to clients about creating their strategy for their NTI, remodel, or concept store, we always ask, “What do you want to be when you grow up? Do you want to be a branded store or a store of brands?” It’s the first step to understanding what direction you need to go with […]
GSP’s Chief Creative Officer Steven Cohen shows how high-impact food photography and superior POP placement can change the front of the store.
Discover how to declutter store windows and improve your stores’ appearance while still conveying your big idea. GSP’s Chief Creative Officer Steven Cohen shares an industry secret on how retailers can accomplish these three tasks at the same time.
GSP’s Chief Creative Officer Steven Cohen, a lifelong retail communicator, reflects on how Target, Publix and Circle K successfully promote private label in stores.
Convenience stores are responsible for an estimated 80 percent of all fuel purchased in the U.S., and with fuel accounting for 38 percent of c-stores’ profits, store owners are always on the lookout for ways to convert these fuel-only purchases into food and beverage purchases. We passed along five popular convenience retailer questions on to […]
In this blog series, we walk you through what to expect from a food photography shoot or food photo shoot. To refresh your memory, Part 1 highlights everything you need to know about planning for your photo shoot, Part 2 prepares you for your shoot and now it’s time to explore art direction and branding. […]
Your Shot List In this five-part blog series, we’ll walk you through the critical steps of putting your food photography shoot together. As a reminder, Part 1 provides you with an overview of everything you need to know from 30,000 feet. Let’s take a deeper dive into one of the most important ingredients of the […]
How to Plan for Yours Whether you’re thinking about a food photography shoot or have already scheduled yours, here are some quick tips on how best to plan and ensure you make the most out of your photo shoot. READ MORE: Food Photography Photo Shoots From Start to Finish – Part 2 Food Photography Photo […]