Steven Cohen

Contributions by This Author

A great-looking coffee bar is a c-store’s best friend. Just look at some of the numbers: According to Gas Buddy, c-stores rated as having “excellent coffee” receive 12.5% more traffic in the morning. Did you know that c-stores outperform the rest of the foodservice industry in hot dispensed beverage sales (55% vs. 33% of dollars […]

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As we discussed in part one, adding sustainable practices to your store remodel is a win-win-win, because it benefits you, your customers and the environment. One of the benefits to your organization is a way to cut costs as you save on your energy bills and reduce waste. Sustainable = Operational Efficiency Remodels present a […]

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Adding sustainable practices to your store remodel is a win-win opportunity. Make that a win-win-win, because it benefits you, your customers and the environment. A trend that we’ve noticed in the retail industry is the move towards “better for you” products. That thinking extends to the retail store space itself. Consumers – especially millennials – […]

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Remodeling projects stimulate sales and deliver great ROI. They create an exciting new take on your brand that improves the store experience. So dream big!  You don’t have to go over budget to reach your goals either. Here are some tips to help you smooth the process and keep costs down. Get everyone’s input before […]

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Does your brand come to life in store? If you want to wow the customer, it’s critical to think about marketing and merchandise together. Your brand should be consistently represented across each category or zone. While category reimaging is a good thing, you’ll want to ensure it doesn’t overwhelm the rest of the store and […]

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Many c-stores are making store reimaging and remodeling part of their growth strategy. There’s a strong temptation to dive right in. (The sooner you start, the sooner you’ll be able to reap the rewards, right?) But if you haven’t done some essential planning up front, you may not get the ROI you’re looking for. Here […]

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Consumers are in love with off-price retailers. Outlet malls attract value-oriented shoppers of all ages – especially millennials and, also, surprisingly, men. That demographic variety is just one of the reasons why this brick and mortar retail segment continues to be strong, year over year. But are you making the most of this marketing opportunity […]

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Pantone, the worldwide provider of color systems, has chosen ultra violet as its color of the year for 2018. It’s a vivid highlighter shade that Pantone calls “spiritual” and “cosmic,” and hopes it will push “the boundaries of what inspires us.” Technically speaking, ultra violet is not really a color since it lives outside the […]

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Why Your Brand Needs a Style Guide

You’ve invested in a big rebranding effort with new signage and collateral. Congratulations! It looks amazing. But if your company doesn’t understand or adhere to the elements of your brand, your big investment could be lost. Worse yet, it could damage your brand’s reputation. Inconsistency could confuse and alienate your customers. A brand standards guide […]

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GSP’s Design Services team received top honors by the American Graphic Design Awards, a national design competition, for two retail branding projects. GSP won in the POP/Displays/Signs category for a project to draw more attention to the convenience retailer’s coffee in stores. The signage features a simple color palette with whitewashed wood, lifestyle imagery and […]

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