Refreshing, remodeling and upgrading legacy convenience stores doesn’t have to be costly or overly complicated. In February, Convenience Retail University (CRU) asked c-store retailer attendees about changes they planned on making to their business in 2018. 72 percent of those questioned, mentioned remodeling and refreshing their stores. In the first two months of 2018, nearly […]
With 75 percent of convenience store customers focused solely on fueling up their tanks, enticing, impactful messaging at the pump isn’t a nice-to-have, it’s a must-have to drive c-store sales. According to GasBuddy, 73 percent of drivers spend more than five minutes at the pump, making the pump the perfect place to persuade and capture […]
Cashing in on your customers’ cravings starts at the pump and ends with winning point-of-purchase (POP) display materials. From tempting photos foodies will love to irresistible sizzling scent marketing — here are four easy ways to whet their appetite and ultimately capitalize on food and beverage offerings. Captivate Via Visuals Professional photography with larger-than-life full […]
A great-looking coffee bar is a c-store’s best friend. Just look at some of the numbers: According to Gas Buddy, c-stores rated as having “excellent coffee” receive 12.5% more traffic in the morning. Did you know that c-stores outperform the rest of the foodservice industry in hot dispensed beverage sales (55% vs. 33% of dollars […]
As we discussed in part one, adding sustainable practices to your store remodel is a win-win-win, because it benefits you, your customers and the environment. One of the benefits to your organization is a way to cut costs as you save on your energy bills and reduce waste. Sustainable = Operational Efficiency Remodels present a […]
Adding sustainable practices to your store remodel is a win-win opportunity. Make that a win-win-win, because it benefits you, your customers and the environment. A trend that we’ve noticed in the retail industry is the move towards “better for you” products. That thinking extends to the retail store space itself. Consumers – especially millennials – […]
Remodeling projects stimulate sales and deliver great ROI. They create an exciting new take on your brand that improves the store experience. So dream big! You don’t have to go over budget to reach your goals either. Here are some tips to help you smooth the process and keep costs down. Get everyone’s input before […]
Does your brand come to life in store? If you want to wow the customer, it’s critical to think about marketing and merchandise together. Your brand should be consistently represented across each category or zone. While category reimaging is a good thing, you’ll want to ensure it doesn’t overwhelm the rest of the store and […]
Many c-stores are making store reimaging and remodeling part of their growth strategy. There’s a strong temptation to dive right in. (The sooner you start, the sooner you’ll be able to reap the rewards, right?) But if you haven’t done some essential planning up front, you may not get the ROI you’re looking for. Here […]
Consumers are in love with off-price retailers. Outlet malls attract value-oriented shoppers of all ages – especially millennials and, also, surprisingly, men. That demographic variety is just one of the reasons why this brick and mortar retail segment continues to be strong, year over year. But are you making the most of this marketing opportunity […]