GSP’s Chief Creative Officer Steven Cohen, a lifelong retail communicator, reflects on how Target, Publix and Circle K successfully promote private label in stores.
Insider Tips on Converting Fuel-Only Transactions Into C-Store Sales
Steven Cohen
Contributions by This Author
Convenience stores are responsible for an estimated 80 percent of all fuel purchased in the U.S., and with fuel accounting for 38 percent of c-stores’ profits, store owners are always on the lookout for ways to convert these fuel-only purchases into food and beverage purchases. We passed along five popular convenience retailer questions on to […]
In this blog series, we walk you through what to expect from a food photography shoot or food photo shoot. To refresh your memory, Part 1 highlights everything you need to know about planning for your photo shoot, Part 2 prepares you for your shoot and now it’s time to explore art direction and branding. […]
Your Shot List In this five-part blog series, we’ll walk you through the critical steps of putting your food photography shoot together. As a reminder, Part 1 provides you with an overview of everything you need to know from 30,000 feet. Let’s take a deeper dive into one of the most important ingredients of the […]
How to Plan for Yours Whether you’re thinking about a food photography shoot or have already scheduled yours, here are some quick tips on how best to plan and ensure you make the most out of your photo shoot. READ MORE: Food Photography Photo Shoots From Start to Finish – Part 2 Food Photography Photo […]
Say goodbye to 2019’s Living Coral and hello to Pantone’s Color of the Year, Classic Blue. Each year, the color expert selects a new color that best represents the year ahead based upon what’s happening in the world of fashion, décor, technology, art, music, travel, politics, and even social media. This year, we’re blue. Here’s […]
Remodeling, refreshing or reimaging your convenience store are smart ways to attract new and existing customers. However, before you begin making these upgrades, it’s important to think about how your newly designed c-store can increase and drive traffic. Here are some ideas to consider while planning your next c-store remodel or redesign. Design to Support […]
Your store’s signage reflects your brand and can directly impact your revenue. About 76 percent of customers enter a store because of its signs, while approximately 68 percent make purchases based solely upon store signage. Here are a few tips to ensure your signage is working for and not against you. Have a Plan – […]
Refreshing, remodeling and upgrading legacy convenience stores doesn’t have to be costly or overly complicated. In February, Convenience Retail University (CRU) asked c-store retailer attendees about changes they planned on making to their business in 2018. 72 percent of those questioned, mentioned remodeling and refreshing their stores. In the first two months of 2018, nearly […]
With 75 percent of convenience store customers focused solely on fueling up their tanks, enticing, impactful messaging at the pump isn’t a nice-to-have, it’s a must-have to drive c-store sales. According to GasBuddy, 73 percent of drivers spend more than five minutes at the pump, making the pump the perfect place to persuade and capture […]