Margaret Sotrop

Contributions by This Author

Store remodels are more popular than ever. According to a recent CSP Outlook Survey, 72% of retailers would love to refresh or remodel their stores. However, if budgets and time constraints don’t allow for a complete remodel, retailers can consider a category reimage. A category update can easily give your convenience store the perfect refreshed […]

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Is Your Age Showing?

While maturity might be an asset, looking your age is not such a good thing. We are a culture that values newness. Most of us can probably relate, if the sales of anti-aging beauty products are any indicator. And, if it’s true for us folks, it goes double for our stores. The fact is that […]

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A great store remodel or reimaging project requires a lot of internal work behind the scenes at Corporate – from the budgeting to the total buy-in. You’ve seen your idea come so far. Don’t let it fall apart at the end. Last-minute delays, missing pieces, wrong sizes and unskilled installers can turn your project into […]

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C-stores know Bubba well, that infamous blue-collar male in his 30s. However, two new studies are providing fresh insight into the mind of the elusive female convenience store shopper. So, let’s take a minute to meet Betty. The new stats: TrendSource’s 2018 Convenience Store Industry Report says 55% of women visit c-stores at least once […]

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Store remodels are more popular than ever. According to a CSP Outlook Survey, 72% of retailers are interested in remodeling and refreshing their stores this year. But let’s face it: There’s a lot at stake when it comes to managing a store remodel or category reimaging. Not only do you need to watch all of […]

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The Secret to Great Store Windows

What message does your storefront convey? If you ask the merchants or category managers, they may respond that their offer is the best they could do. If you ask the store managers, they will tell you if the signage was executed well against the playbook. But how would your customers answer? What kind of first […]

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Why Pop-ups are Popping Up All Over

“2017 is the year of looking outside of the traditional retail space: airports, parks & festivals!” – Tweet from @GlobalShopShow, September 2016 The future of retail may be about bringing the shopping experience to the customer. From c-stores to restaurants to fashion boutiques, everyday brings a new story about another successful retail pop-up. This strategy […]

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According to QSR magazine, Chick-fil-A “generates more revenue per restaurant than any other chain in the country.” Its success forced rival KFC to roll out a new fast-casual inspired design and mascot strategy to compete. So what does Chick-fil-A do so well? For one thing, clean white signage that is so brand-consistent, it is instantly […]

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April 22 marks Earth Day this year. Since Wisconsin is the home of the founder of Earth Day, as well as our home, we have a special affinity to it. More than choosing recycled paper, sustainability is a part of our way of working at Great Big Pictures. It’s even bigger than reduce – reuse […]

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