Elaine Scrima

Contributions by This Author

Creating Effective POP

Keys to Making it All Work According to a recent survey in CSNews, signage is one of the most effective and important ways to promote new products. Even in a sluggish economy, when every dollar counts, signage remains one of the best methods to create excitement and encourage sales at the store level. As you […]

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Retailers trying to leverage POP to drive sales are often caught in the classic cost vs. quality trap. By leveraging multiple print methods, multiple substrates and sometimes even multiple print providers, they can achieve the lowest production cost for each POP element in their stores. However, doing so often results in a reduction in the […]

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Being Green isn’t easy – but it’s getting easier. Many retailers are constantly looking for ways to reduce their overall carbon footprint – from electricity to recycling programs, it has become mainstream to have some form of an environmental conservation program in place. POP programs are not – or at least should not be – […]

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